Awards
Winners of 2021 Indian Telly Adz Awards announced
Mumbai: Successful advertising campaigns cannot only power up the brand, but they can stir emotions, and leave a long-lasting impact on viewers, who remember them for years to come. The last few decades have witnessed the launch of some brilliant campaigns, that have now become a part of everyone’s memories.
It is this incredible talent that Indiantelevision.com attempted to recognise at the Indian Telly Adz Awards 2021. After a rigorous selection process that continued for months, the final list of the winners was announced at a virtual event, here on Friday. Among the winners are agencies and brands that executed some of the most iconic campaigns for Television, and celebrated TV as a proud medium of communication.
Here are the winners:
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CATEGORY |
WINNERS |
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Best Brand Collaboration with FTA Channel |
First Virtual Auditions for Crime Show – QYOU Media (The Q)
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Best Brand Collaboration with Kids Channel |
Disney Imagine That x Byju’s – Disney India
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Best Brand Collaboration with Movies Channel |
Star Gold Pay Online Campaign Star Gold – Star India
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Best Brand Collaboration with Sports Channel |
Mallakhamb Promotional Film, Tokyo 2020 – Mallakhamb – being Creative LLP
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Best Brand Collaboration with GEC Channel (Hindi) |
Tata Intra (Badle Soch Badle Zindagi) Network Integration on Sony – Tata Motors – Sony Pictures Networks India
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Best Brand Collaboration with GEC Channel (Hindi) |
Bingo! Comedy Adda – Season 1 – Disney Star India
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Best Brand Collaboration with GEC Channel (Bengali) |
Explore the “Joy of Cooking” with Fortune – Adani Wilmar – DDB Mudra Max
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Best Brand Collaboration with GEC Channel (Bengali) |
Mithai Launch Campaign – Zee Bangla – Zee Entertainment
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Best Brand Collaboration with GEC Channel (Marathi) |
Exo Bar connected with the genuine Home Minister – Jyothy Laboratories – OMD Mudramax (DDB Mudra Group)
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Best Brand Collaboration with GEC Channel (Malayalam) |
Nestle Munch Onam Campaign – Nestle India – Disney Star India
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Best Brand Collaboration with News Channel |
NDTV Dettol Banega Swasth India, Season 7 – Dettol – Reckitt Benckiser – New Delhi Television Pvt Ltd
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Special Award Best Brand Collaboration with News Channel – Editor’s choice for choosing News as a medium in 2020-21 |
Dabur India Ltd
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Best Brand Collaboration with News Channel (editor’s choice) |
Be a Bijli Donor – Luminous – New Delhi Television
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Best Brand Collaboration with News Channel (editor’s choice) |
Gulf Suraksha Bandhan Season 3.0 in partnership with TV9 – Gulf Oil Lubricants India Ltd – OMD Mudramax (DDB Mudra Group)
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Most Iconic TV Campaigns of All Time |
Don’t Worry, It’s Bisleri – Bisleri – 82.5 Communications
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Most Iconic TV Campaigns of All Time |
#NayeRishteNayeVaade – Vedant Fashions Limited – Shreyansh Innovations
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Most Iconic TV Campaigns of All Time |
#TaiyaarHokarAaiye – Vedant Fashions – Shreyansh Innovations
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Most Iconic TV Campaigns of All Time |
Zubaan Pe Sach, Dil Mein India (Sach Dikhate Hai Hum) – NDTV
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Most Iconic TV Campaigns of All Time |
Hari Sadu – Info Edge Media – FCB ULKA
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Most Iconic TV Campaigns of All Time |
Doodh Doodh – Amul (GCMMF) – FCB ULKA
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Most Iconic TV Campaigns of All Time |
Zee Bangla Mother’s Day Campaign 2021 – Zee Entertainment
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Most Iconic TV Campaigns of All Time |
Asli swaad zindagi ka – Mondelez International
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Most Iconic TV Campaigns of All Time |
Surf Excel & Puddlewar– Daag Ache Hain – Unilever
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Most Iconic TV Campaigns of All Time |
Ariel #ShareTheLoad – Procter & Gamble
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Most Iconic TV Campaigns of All Time |
Google Search: Reunion – Google India
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Most Iconic TV Campaigns of All Time |
Mumbai Mirror – I am Mumbai – The Times Group
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Most Iconic TV Campaigns of All Tim |
Gale me khich khich, Vicks ki goli lo! – Procter & Gamble
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Most Iconic TV Campaigns of All Time |
The Dot – Essence of NDTV – NDTV
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Most Iconic TV Campaigns of All Time |
Star Movies Select: Brand Campaign – Star India
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Most Iconic TV Campaigns of All Time |
Oscars 2017 campaign – Star India
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Most Iconic TV Campaigns of All Time |
Surf Excel Lalitaji – Unilever
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Most Iconic TV Campaigns of All Time |
Washing Powder Nirma – Nirma
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Most Iconic TV Campaigns of All Time |
Onida Devil – Onida Electronics
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Most Iconic TV Campaigns of All Time |
Raymond – The Complete Man
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Most Iconic TV Campaigns of All Time |
Fevikwik Fishing – Pidilite Industries
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Most Iconic TV Campaigns of All Time |
Hamara Bajaj- Bajaj Auto
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Most Iconic TVCampaigns of All Time |
‘La, lalala, la, la, la – Liril – Liril – Hindustan Unilever
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Most Iconic TV Campaigns of All Time |
Vodafone Zoo Zoo – Vodafone Idea
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Most Iconic TV Campaigns of All Time |
Karram Kurram – Shri Mahila Griha Udyog Lijjat Papad
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Most Iconic TV Campaigns of All Time |
I love you Rasna – Rasna
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Most Iconic TV Campaigns of All Time |
Mauka mauka – Star Sports – Star India
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Awards
Ajay Kakar to chair jury for ad:tech Honours Awards 2026
Industry leaders join jury as nominations surge for marketing tech awards
NEW DELHI: The ad:tech Honours Awards 2026 are gearing up for a bigger second edition, with Ajay Kakar, head of corporate branding at Adani Group, set to chair the jury for India’s technology-focused marketing awards.
Organised in partnership with the International Advertising Association India Chapter, the awards celebrate the growing influence of technology in shaping modern advertising and marketing outcomes. This year’s edition has drawn a strong response from across the industry, signalling rising momentum around innovation in marketing technology.
The organisers say the nominations reflect a wide range of ideas and approaches, highlighting how brands and agencies are increasingly leaning on platforms, tools and data to sharpen their campaigns and connect with audiences more effectively.
Leading the evaluation process, Kakar will head a jury made up of senior leaders from across brands, agencies and technology platforms.
The jury panel includes Amaresh Godbole, CEO, digital technology business at Publicis Groupe; Bishwajeet S, head of marketing and PR at Volkswagen India; Carol Goyal, executive director at Rediffusion and CEO of Aesthetic Intelligence Lab; Kushal Sanghvi, director at Komerz; Lara Balsara, executive director at Madison World; Rana Barua, group CEO India, sea and North Asia; Deepak Oram, senior vice president growth marketing and martech; and Priyanka Khaneja Gandhi, head of marketing and creative solutions at Amazon Ads India.
The ad:tech Honours Awards aim to recognise not just creative campaigns but the smart use of technology that delivers measurable impact and business results. Categories this year reflect the rapidly evolving digital landscape, covering areas such as artificial intelligence, data-driven marketing, content ecosystems, automation, martech and adtech integration, and commerce-led marketing.
The winners will be announced on 17 March 2026 at the Yashobhoomi Convention Centre in New Delhi during ad:tech New Delhi 2026. The event is expected to bring together leaders from brands, agencies, platforms, creators and technology partners for an evening celebrating the ideas and innovations shaping the future of marketing.iconductor industries.
