e-commerce
Wholsum Foods joins ONDC Network
Mumbai: Wholsum Foods, the parent company of Slurrp Farm and Mille, has announced its integration into the Open Network for Digital Commerce (ONDC) network. This integration marks a significant step forward in Wholsum Foods’ mission to provide nutritious, tasty, and convenient food options that cater to the needs of both children and adults across India.
Wholsum Foods is built on the belief that wholesome eating should be a part of every family’s daily life, without compromising on taste or convenience. Slurrp Farm, a brand for children, offers a delightful range of products made from ancient grains and natural ingredients. From cereals to dosas to pancakes to noodles and pasta, Slurrp Farm ensures that parents can easily provide their little ones with meals that are both nutritious and delicious, nurturing a healthy relationship with food from a young age.
Mille is crafted for adults who seek gourmet-style nutrition without sacrificing the convenience needed in today’s fast-paced world. Mille’s thoughtfully designed product range brings a modern twist to traditional nutrition, offering foods that are rich in flavour and packed with essential nutrients, making it easier for adults to maintain a balanced diet while savouring their meals.
By joining the ONDC Network, Wholsum Foods is making these thoughtfully crafted products accessible to a wider audience, especially in tier two and beyond markets where the demand for healthy, convenient food options is rapidly growing. Through this network, Slurrp Farm and Mille products will be available on a variety of shopping apps, ensuring that families across India can easily discover and enjoy the benefits of delicious, nutritious eating.
Wholsum Foods co-founders Meghana Narayan and Shauravi Malik commented on this development: “Our vision has always been to make nutritious food that everyone in the family can relish. By joining the ONDC Network, we’re able to bring our passion for tasty and healthy eating to more households, whether it’s through Slurrp Farm for children or Mille for adults. We’re excited to reach new customers across the country and make it easier for them to choose wholesome meals that fit their lifestyle.”
As ONDC network continues to revolutionise digital commerce in India, Wholsum Foods is poised to expand its reach and strengthen its position as a leader in the health food industry. This integration will further ensure that Wholsum Foods’ products are not only accessible but also conveniently discoverable, making the path to healthier eating accessible for consumers nationwide.
ONDC MD & CEO T Koshy said, “We are pleased to have Wholsum Foods on board the ONDC Network. As they expand their reach, we are confident that this integration will make it easier for families across India to access high-quality, nutritious food. We look forward to supporting their journey as they bring their distinctive offerings to a broader audience.”
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
