iWorld
When can you watch Friends: The Reunion in India?
KOLKATA: In another piece of good news for the fans of the iconic TV show Friends, OTT platform Zee5 announced on Tuesday that it will stream the highly anticipated Friends: The Reunion in India simultaneously with the US and the world on 27 May.
Talking about the excitement ahead of the premiere, Zee5 India chief business officer Manish Kalra said: “We received an overwhelming response from the audience after recently announcing that the show will stream exclusively on ZEE5 in India. We are proud to share that we will bring this event to India along with the world on 27 May at 12.32 pm!”
Kalra said viewers can also avail Friends: The Reunion Special unlimited viewing offer at least 12 hours in advance before the launch for a seamless experience. “We are all geared up to make this a resounding success in India along with the rest of the world,” he added.
The trailer has already set the social media ablaze and raked up millions of views across several channels. HBO Max will debut the famous sitcom special on Thursday, May 27 in the US, marking the first anniversary of HBO Max’s launch. The show’s actors Jennifer Aniston, Courteney Cox, Lisa Kudrow, Matt LeBlanc, Matthew Perry, and David Schwimmer will return to the iconic comedy’s original soundstage, Stage 24, on the Warner Brothers Studio lot in Burbank for a real-life unscripted celebration.
It will feature a variety of special guest appearances including David Beckham, Justin Bieber, BTS, James Corden, Cindy Crawford, Cara Delevingne, Lady Gaga, Elliott Gould, Kit Harington, Larry Hankin, Mindy Kaling, Thomas Lennon, Christina Pickles, Tom Selleck, James Michael Tyler, Maggie Wheeler, Reese Witherspoon and Malala Yousafzai. Ben Winston directed the special and executive produced along with “Friends” executive producers Kevin Bright, Marta Kauffman, and David Crane.
The special hails from Warner Bros. Unscripted Television in association with Warner Horizon, Fulwell 73 Productions, and Bright/Kauffman/Crane Productions. Aniston, Cox, Kudrow, LeBlanc, Perry, and Schwimmer executive produced the special. Emma Conway, James Longman, and Stacey Thomas-Muir co-executive produced.
iWorld
Meta launches AI connectors for ads in open beta
Tools enable campaign creation, reporting and insights via AI platforms.
MUMBAI: If ads were once about gut feel, Meta now wants them run on autopilot with AI riding shotgun. The company has unveiled its Meta ads AI connectors in open beta, a move aimed at embedding campaign creation, management and analysis directly into the AI tools advertisers already use. The push reflects a broader shift in digital advertising: from platform-led workflows to AI-assisted, cross-tool execution.
At the heart of the rollout are Meta’s ads model context protocol (MCP) server and a command line interface (CLI), which together allow advertisers to securely link their ad accounts to AI agents. The promise is straightforward real campaign data, not generic prompts, powering decisions across workflows.
The connectors are designed to streamline multiple layers of campaign management. Advertisers can generate detailed performance reports, create and edit campaigns using natural language, manage product catalogues, and diagnose signal quality, all without leaving their preferred AI environment.
Meta is also leaning into ease of adoption. For MCP, the company says setup requires no coding, developer credentials or API integrations, positioning the tools as accessible for businesses of varying sizes and technical maturity.
The launch complements Meta’s existing AI business assistant within Ads Manager, which focuses on recommendations and troubleshooting inside the platform. The connectors, by contrast, extend that intelligence outward into third-party AI tools that marketers increasingly rely on for cross-channel planning and automation.
The underlying strategy is clear: instead of forcing advertisers deeper into its ecosystem, Meta is meeting them where they already work while still keeping its data and ad infrastructure at the core of decision-making.
As AI continues to reshape how campaigns are conceived and executed, Meta’s latest move signals a future where managing ads may feel less like operating software and more like having a conversation.
