DTH
WestBridge Crossover Fund picks up 5.2% stake in Videocon d2h for $36 million
MUMBAI: Private equity company WestBridge Crossover Fund has picked up a 5.2 per cent stake in Videocon d2h for $36.27 million.
In a disclosure to the US Securities and Exchange Commission (SEC), the Mauritius basedWestBridge said that it owned 5,445,311 ADS (American Depositary Shares) of the company’s stock.
The WestBridge Crossover Fund was launched four years back by WestBridge Capital co-founder and CEO Sumir Chadha and KP Balaraj, along with Sandeep Singhal and SK Jain. Between 2014 and 2015, WestBridge Capital raised a total sum of $900 million in two tranches ($575 million and $325 million) with an aim to back Indian companies and this investment in Videocon d2h is a step towards that.
Some of the companies that the PE firm has invested in are SKS Microfinance, Dr Lal Pathlabs and Just Dial.
Videocon d2h, which operates in India and is listed on the NASDAQ, recently reported a 21.6 per cent increase in YoY revenue to Rs 731.49 crore in Q3-2016. Additionally, the company also added 6.7 lakh gross subscribers and 4.3 lakh net subscribers during the quarter.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
