iWorld
Watcho drops ‘Autumn and The Black Jaguar’ on Fliqs
MUMBAI : What do you get when a gutsy girl reunites with a jaguar to save her Amazonian village from smugglers? A wild ride, quite literally. Watcho’s streaming platform FLIQS has just premiered Autumn and The Black Jaguar, a visually rich comedy-adventure film, now available in Hindi and English for Rs 79.
Directed by Gilles de Maistre, the film follows Autumn (played by Lumi Pollack) — a fierce teen with a cause, who returns to her rainforest roots to take on animal traffickers. With her loyal jaguar in tow, she embarks on a heart-thumping journey filled with friendship, grit, and ecological urgency. The cast also features Emily Bett Rickards and Wayne Charles Baker.
Dish TV chief revenue officer, Sukhpreet Singh said, “Fliqs was built with a clear vision to give great stories and creators the space they truly deserve. Every week, we are bringing fresh, diverse titles across genres and languages to our audience. It is exciting to see content like ‘Autumn and The Black Jaguar’ find a home on Fliqs, where storytelling takes centre stage and creators get a platform that values their voice.”
The title is the latest headliner on Fliqs, Dish TV India’s premium digital content vertical within the Watcho app. Positioned as an OTT-style destination, Fliqs curates original web series, short films, movies in multiple languages and more importantly, hands creators the reins with full IP rights and monetisation tools. With new drops weekly, Fliqs is steadily building a content jungle of its own.
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iWorld
Micro-Dramas Surge in India, Redefining Mobile Content Habits
Meta-Ormax study maps rapid rise of short-form storytelling among 18–44 audiences.
MUMBAI: Micro-dramas aren’t just short, they’re the snack that ate Indian entertainment, and now everyone’s bingeing between the sofa cushions. Meta, in partnership with Ormax Media, has released ‘Micro Dramas: The India Story’, a comprehensive study unveiled at the inaugural Meta Marketing Summit: Micro-Drama Edition. The report maps how the vertical, bite-sized format is reshaping content consumption for mobile-first audiences aged 18–44 across 14 states.
Conducted between November 2025 and January 2026 through 50 in-depth interviews and 2,000 personal surveys, the research reveals that 65 per cent of viewers discovered micro-dramas within the last year proof of explosive adoption. Nearly 89 per cent encounter the format through social feeds and recommendations, making algorithm-driven discovery the primary engine rather than active search.
Key viewing patterns show a median of 3.5 hours per week (about 30 minutes daily) spread across 7–8 short sessions. Consumption peaks between 8 pm and midnight, with additional spikes during commutes and work breaks classic “in-between moments” that the format fills perfectly. Around 57 per cent of viewing happens in ambient mode (while doing something else), and 90 per cent is solo, enabling more intimate, personal storytelling.
Romance, family drama and comedy lead genre preferences. Audiences show growing openness to AI-generated content, 47 per cent find it unique and creative, while only 6 per cent say they would avoid it entirely. Regional languages are surging after Hindi and English, Tamil, Telugu and Kannada dominate consumption.
Meta, director, media & entertainment (India) Shweta Bajpai said, “Micro-drama isn’t a passing trend, it’s rewriting the rules of Indian entertainment. In under a year, an entirely new category of platforms has emerged, built audience habits from scratch, and created a business vertical that is scaling fast.”
Ormax Media founder-CEO Shailesh Kapoor added, “Micro-dramas are beginning to show the early signs of becoming a distinct content category in India’s digital entertainment landscape. When a format aligns closely with how audiences naturally engage with their devices, it has the potential to scale very quickly.”
The study proposes ecosystem-wide responsibility, universal signposting of commercial intent, shared accountability among advertisers, platforms, creators, schools and parents, built-in safeguards, and formal media literacy in schools.
In a feed that never sleeps and a day that never stops, micro-dramas have slipped into the cracks of every spare minute turning 30-second stories into the new national pastime, one vertical swipe at a time.
