Hollywood
Warner & Lego to launch ‘Star Wars: The Force Awakens’ video game
MUMBAI: Warner Bros. Interactive Entertainment, TT Games, The Lego Group and Lucasfilm will be launching Lego Star Wars: The Force Awakens, marking the return of the Lego videogame franchise.
Launching on 28 June, 2016, the game will introduce new gameplay mechanics to build, battle and fly through the galaxy like never before, as well as new story content exploring the time between Star Wars: Return of the Jedi and Star Wars: The Force Awakens, providing additional insight about the new movie and its characters.
Lego Star Wars: The Force Awakens will be available for PlayStation4 and PlayStation3 computer entertainment systems, PlayStationVita handheld entertainment system, Xbox One, Xbox 360, the Wii U system from Nintendo, the Nintendo 3DS family of systems and Windows PC.
“We’re extremely proud of the Lego Star Wars videogames, truly an incredible franchise that has sold more than 33 million copies and helped ignite a passion for numerous fun-filled Lego games enjoyed by countless gamers around the world. Lego Star Wars: The Force Awakens will be pushing the series forward with innovative new gameplay mechanics, while also exploring new parts of the universe that are sure to excite and delight both Lego and Star Wars fans, as well as newcomers to our games,” said TT Games managing director Tom Stone.
“We are thrilled to be bringing back the Lego Star Wars videogame franchise, which kicked off such a beloved series of Lego titles more than a decade ago. Lego Star Wars: The Force Awakens allows players to experience the new film in a unique way that only TT Games can provide, combining signature humor with epic Star Wars action. With previously untold story content exploring new details about the movie and its characters, it’s a perfect fit for fans of all ages,” added Lucasfilm vice president, digital business & franchise management Ada Duan.
“We are delighted to return to the Star Wars Universe and continue the journey with the franchise that started it all for Lego videogames,” said Lego Group VP – digital games Niels J?rgensen. “Lego Star Wars: The Force Awakens will offer an amazing gaming experience covering not only the movie but also exclusive content with all the fun and humor you would expect from a Lego game, while delivering the epic Star Wars adventure fans expect.”
Lego Star Wars: The Force Awakens takes players deeper into the new film than any other game with all of the heroic characters from the movie, including Rey, Finn, Poe Dameron, Han Solo, Chewbacca, C-3PO, and BB-8, as well as Kylo Ren, General Hux and Captain Phasma, while also exploring iconic Star Wars locales, such as Jakku and Starkiller Base.
The action-packed adventure introduces new gameplay features, including the enhanced “Multi-Builds” system, where players can choose from multiple building options to advance the game. Gamers will be able to engage in intense new Blaster Battles for the first time, utilizing surrounding environments to drive back the First Order. Fans can also experience the thrill of high-speed flight gameplay through arena-based battles and dogfights in space, while utilizing a multitude of vehicles along the way, including the legendary Millennium Falcon.
PlayStation 4 and PlayStation 3 players will have access to exclusive downloadable content, the Droid Character Pack and the Phantom Limb Level Pack.
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
