Kids
Warner Bros. Discovery rolls out summer content storm with 200 new episodes across kids’ channels
MUMBAI: This summer, Indian kids won’t need sunscreen—they’ll need a remote and a comfy seat. Warner Bros. Discovery has unleashed an all-out content tsunami across Cartoon Network, Pogo, and Discovery Kids, dropping around 200 half-hours of brand-new programming guaranteed to keep screens lit and parents semi-defeated.
The summer slate is anything but mild. From high-octane superhero mashups to punchy anime comedies and oddly endearing animated beans, the programming blitz is aimed at charming both gen alpha and the parents pretending they’re just watching “with the kids”.
“We’re excited to deliver another unforgettable summer for kids and families across India. With fresh stories, beloved characters, and exciting crossovers, our new programming lineup is designed to entertain and inspire. At Warner Bros. Discovery, we’re committed to creating high-quality, engaging, and culturally resonant content — packed with action and humor,” said Warner Bros. Discovery head of kids cluster, south Asia, Uttam Pal Singh.
Pogo goes full throttle with its flagship trio—Little Singham, Chhota Bheem, and Jay Jagannath—leading the charge in superhero crossovers, new episodes, and weekend movie double-bills. Chhota Bheem even turns 17 this summer, and the celebration includes fresh movies and Big Pictures.
It’s ‘Jhatpat Action, Khatpat Comedy’ all the way on Cartoon Network. The lineup features new episodes of Teen Titans GO!, Bandbudh Aur Budbak, and Grizzy and the Lemmings, along with a brand-new season of the fan-favourite My Hero Academia. It’s a power-packed punch of slapstick and superpowers—your kids’ sugar rush, minus the calories.
Discovery Kids dials up the friendship factor with its ‘Katti Batti, Dosti Pakki’ theme. Expect new episodes of Titoo, the ever-awkward antics of Mr. Bean: The Animated Series, as well as Larva and Fukrey Boyzzz. It’s where chaos meets charm, with a whole lot of weird in-between.
And it’s not just the kids cashing in.
Brands are muscling in on the action too.
“Summer is a high-impact season for brands looking to connect with families,” said Warner Bros. Discovery head of advertising revenues, south Asia, Tanaz Mehta. “Our new lineup across Pogo, Cartoon Network and Discovery Kids offers compelling opportunities for co-viewing and brand integrations.”
And the brand wagon is rolling deep:
● Pogo is co-powered by Candyman Sourzz, Kellogg’s Multigrain Chocos, and Dettol. Associate Sponsors include Pediasure, Frooti and Nycil.
● Cartoon Network is co-presented by Classmate, co-powered by Kellogg’s and Dettol, with Havmor Ice Cream and Complan as associates.
● Discovery Kids teams up with Sunfeast Bounce and Dettol, plus associate tie-ins with Glucon-D, Kellogg’s, and Pediasure.
With TV, digital, and ground activations in full swing, Warner Bros. Discovery is giving advertisers a triple-scoop sundae of eyeballs, engagement and brand-safe fun.
Whether you’re eight or thirty-eight, this summer is less about mangoes and more about mayhem—animated, action-packed, and absolutely binge-worthy.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
