Kids
Sai Abishek takes charge of kids content at Warner Bros Discovery India
MUMBAI: It’s official. After weeks of radio silence from Warner Bros Discovery (WBD), the reshuffle at the top of its kids content division in India has finally surfaced — and via LinkedIn, no less.
Sai Abishek, who already wears a formidable hat as head of content across original commissions, programming strategy, acquisitions and more, has now added factual entertainment, lifestyle & kids, South Asia to his growing remit at WBD.
The move confirms Indiantelevision.com’s earlier report on the departure of Uttam Pal Singh, the long-serving head of WBD’s kids cluster in South Asia, which includes Cartoon Network, Pogo and Discovery Kids. At the time, WBD kept mum — neither confirming nor denying Singh’s exit. (https://www.indiantelevision.com/television/tv-channels/people/kids-cluster-head-uttam-pal-singh-departs-from-warner-bros-discovery-250605).
Abishek updated his LinkedIn profile earlier today, cheerfully noting his expanded role. Meanwhile, Singh’s profile still lists him as head of kids cluster, South Asia — though it’s likely just a matter of time before that too changes.
At Indiantelevision.com, we don’t do guesswork — just verified, on-the-record reportage. Let the other B2B trade portals peddle speculation.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
