Kids
Walt Disney TV to open dedicated local sales office by end 2003
NEW DELHI: Walt Disney Television International (Asia Pacific) has reaffirmed its commitment to expand its TV distribution into India spanning Disney branded and non-branded programming across all TV delivery platform.
The company also plans to open a dedicated local sales office in India by end of the year.
“We have already seen major growth in the Asian television marketplace and the reorganisation of our business in India gives us incredible opportunities to build upon our recent successes in the region,” Walt Disney Television International (Asia Pacific) MD Doug Miller said in a statement today.
“India, as one of the largest markets in Asia, and the fastest growing television market, is central to all of our plans,” the statement, quoting Miller, said, adding, “We continue to be optimistic about this growing marketplace and believe that a local presence is essential.”
In India, Walt Disney Television International provides feature films, live action series and reality shows to Star Movies, AXN and HBO and also contributes 29 hours per week of children’s programmes to Doordarshan, Eenadu, SET India, Star Plus and Star World.
Disney and Modi Entertainment Network, a KK Modi controlled company, recently decided to part ways after years of having a joint venture here.
Walt Disney Television International (WDTV-I) is responsible for all of The Walt Disney Company’s free and pay television activities outside the US. These activities include branded and non-branded program distribution through Buena Vista International Television (BVITV), production and broadcasting, and the development and management of Disney Channels and other media investments.
WDTV-I is renowned for its locally produced entertainment through both Disney Channels and terrestrial branded programmes. Each Disney Channel provides unique quality programming specifically designed for its local audience and entirely dedicated to kids and their families.
With 80 branded shows per week in 60 countries, WDTV-I’s branded programming reaches 500 million viewers around the world each week. The Walt Disney Company was the first US studio to adopt a local approach to production by tailoring content to specific audiences.
Licensed Disney titles in India include Aladdin, Buzz Lightyear of Star Command and Mickey and Friends. FKE (Fox Kids Europe) and BVS animated series include Incredible Hulk, Spiderman, Spiderman Unlimited, X-Men and Robocop.
Buena Vista International Television (BVITV), the distribution arm of Walt Disney Television International, licenses over 18,000 hours of programming annually, plus 5,500 hours from the FKE (Fox Kids Europe) and BVS portfolios, to international video-on-demand, pay-per-view, pay and free television, and new emerging technological platforms across 240 territories.
BVITV distributes a wide array of internationally successful series from Walt Disney Television and Touchstone Television; animated films from Walt Disney Pictures; feature films from Touchstone Pictures, Hollywood Pictures and Miramax Films plus ABC News Programming; television specials such as the Annual Academy Awards; and the recently acquired FKE and BVS library.
Major Hollywood blockbusters, series and reality show titles licensed in India include The Sixth Sense, Gone in 60 Seconds, Mission to Mars, Unbreakable, Shanghai Noon, Alias, Home Improvement and The Amazing Race.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
