Kids
Walt Disney India appoints Srivastava as director, affiliate relations
MUMBAI: Walt Disney Television International (India) has appointed Amitabh Srivastava as director affiliate relations for Disney Channel and Toon Disney.
As reported by Indiantelevision.com earlier, Srivastava switches to Disney from TV Today Network where he was the distribution and network development head. The official announcement was made by WDTVI-I managing director Rajat Jain.
In his new role, Srivastava will work closely with WDTVI-I distribution partner, Star India, to manage all aspects of cable and satellite distribution and network development in the country. His focus areas will include subscriber acquisition, affiliate relations and trade marketing to optimise distribution penetration, subscription revenue achievement and last mile connectivity for both channels. He will also have oversight of hotel and institutional sales, a company release said.
Commenting on the appointment, Jain says, “Amitabh’s broad base of experience in the media industry coupled with his expertise in distribution — a current area of focus for us — will be instrumental in accelerating our business development efforts. Amitabh’s experience and expertise will be crucial to WDTVI’s growth in India.”
Prior to his stint with TV Today, Srivastava held several senior management positions at The Times of India, MTV and BBC World.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
