DTH
VSNL to set up cyber cafes at railway stations
MUMBAI: Videsh Sanchar Nigam Ltd (VSNL) is setting up cyber cafes at major railway stations across the country to create user-friendly public internet access points.
The company, which has been awarded franchisee rights for running of cyber cafes at 68 locations, plans to make all of them operational in the next few weeks. The first of this was inaugurated at the Bangalore railway station by VSNL president of broadband and retail business Shashi Kalathil.
Speaking on the occasion, Kalathil said, “This effort will enable VSNL implement the promise made in the Union Railway budget of setting up such cyber cafes across the leading railway stations in the country. We are keen on making internet easily available so that passengers can stay connected even while on the move.”
All Tata Indicom dial-up internet and broadband subscribers can use this facility by using their existing accounts. “Each of these cybercafes will be equipped with 10-20 high end multimedia PCs with flat panel monitors and will be open 24 X 7. Travellers can now avail Internet browsing and gaming facilities at very affordable rates. We also plan to offer other value added services like printing, scanning, mobile charging and CD writing through these cafes. Passengers can also use the cyber cafes for making onward bookings, checking their bank statements, tracking their investment portfolio and making ISD calls at affordable prices,” VSNL said.
Tata Indicom will also create select areas in the railway station that are Wi Fi enabled, allowing passengers to experience the internet on their laptop or Wi-Fi enabled PDAs.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
