iWorld
Voot’s Akash Banerji moves on to join Amazon India’s centralized mobile biz development unit
KOLKATA: Voot’s Akash Banerji has put down his papers after a five-year stint with the digital arm of Viacom18. He will join Amazon India’s centralized mobile business development unit as marketing head in September end. At Voot, Banerji was serving as a business head for AVoD.
According to sources close to the development, Banerji will work closely with different businesses of Amazon ecosystem as well as the multiple strategic distribution partners (including telcos). In his new role, he will foster synergies with partners and create new product expansion strategies with the aim to drive subscription numbers and revenues.
Banerji joined Voot back in 2015 as vice president and head of marketing and partnerships. He was associated with the launch of the OTT platform which has now become one of the leading players with over 100 million monthly active users.
Being a media and marketing professional, he has worked across leading brands including Star India, Marico. During his stint at Star, he led the successful marketing launch of Hotstar as well as the marketing launch of the new Star Sports network.
We tried reaching out to Banerji, but he was not available at the moment.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
