iWorld
Voot Select set to bring new series ‘Candy’ on 8 Sept
Mumbai: Premium OTT platform Voot Select is all set to premiere its next original web series “Candy” on 8 September. The eight-part murder mystery features actors Richa Chadha and Ronit Roy in lead roles
Directed by Ashish R Shukla and produced by Wakaoo Films, the show also has Manu Rishi Chadha, Gopal Datt Tiwari, Nakul Roshan Sahdev, and Riddhi Kumar in prominent roles.
In the mists of Rudrakund, the gruesome murder of a school student pushes troubled teacher Jayant Parekh (Roy) and local cop Ratna Sankhawar to unravel a web of disturbing secrets that involve rave parties in the hills, cold cases from the past, malevolent demons in the woods and a hallucinogen smuggled under the garb of Candy. While one section of the society is petrified about the mystery killings and the rumors revolving around an evil force, the others try and solve the mystery behind the drug-infused candy sold to school kids. With infinite twists and turns, “Candy” is a thrilling journey through the world of dark secrets where sins dwell, shared the platform.
“Ever since its launch, Voot Select has been synonymous with top-drawer storytelling. Candy, our latest original series, is yet another compelling story that audiences will be glued to, right till the very end. Candy marks the launch of our new content slate and we are excited to bring more high-quality entertainment to India,” said Viacom18, head – Voot Select, Voot Kids, and international business, Ferzad Palia.
“Candy’s gripping storyline and top-drawer cast will ensure to keep our users at the edge of their seats. The thrill and excitement of the show will deliver top-notch entertainment as we look forward to creating more such stories that are compelling and meaningful,” added Voot and Voot Select, head – originals, Manjit Sachdev.
“It was great directing a stellar and talented star cast for a show like Candy that is so intense and layered. Richa and Ronit have been fantastic and very collaborative. The show is intriguing, thrilling and will keep the audience hooked till the very end,” said director Ashish R Shukla.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
