MAM
Chinese Wok joins as RVCJ Media’s Wrong Number Reboot co-sponsor
Mumbai: Chinese Wok, a quick-service restaurant chain specialising in Chinese cuisine, has collaborated with RVCJ Media as a co-sponsor for the Wrong Number Reboot web series. This partnership marks one of Chinese Wok’s recent initiatives to broaden its reach and engage audiences through creative content and media integrations.
In Wrong Number Reboot, Chinese Wok is woven into the storyline, showcasing its youth-oriented cuisine and fostering a direct connection with viewers. This collaboration allows the brand to engage with content-driven audiences, aligning itself with relatable digital entertainment to enhance its visibility and appeal among young consumers.
Lenexis Foodworks founder Aayush Agrawal said, “We’re thrilled to collaborate with the creators of the series for Wrong Number Reboot. At Chinese Wok, we are constantly exploring new avenues to connect with our audience in meaningful ways. This partnership allows us to bring our brand to life in a unique setting, showcasing the essence of Chinese Wok in a format that’s fresh, engaging, and memorable. Our aim is to merge the appeal of digital entertainment with our love for Desi Chinese cuisine.”
This collaboration follows Chinese Wok’s debut movie integration with the film Bhool Bhulaiyaa 3, where the brand connected with audiences through its association with the popular franchise and lead actor Kartik Aaryan. The campaign showcased Chinese Wok’s signature flavors and included a custom Instagram filter, ‘Balance the Wok,’ where users balance a virtual wok while collecting Desi Chinese ingredients.
Through these campaigns, Chinese Wok continues strengthening its brand presence by combining food and entertainment, creating experiences that engage audiences across India.
Brands
Reserve Bank of India cancels Paytm Payments Bank licence
Central bank cites compliance failures; curbs tighten as wind-up looms
MUMBAI: India’s banking watchdog delivered its sharpest blow yet to Paytm Payments Bank, cancelling its licence and effectively ending its ability to operate as a bank under the law.
The Reserve Bank of India said the entity can no longer conduct banking business under the Banking Regulation Act, citing concerns that its affairs were not being run in the interest of depositors or the public and that it had failed to meet licence conditions.
The move escalates a crackdown that has been building for months. The bank had already been barred from onboarding new customers since March 11, 2022, and later faced restrictions on deposits, credit and wallet top-ups. In January 2024, the central bank ordered it to stop accepting fresh deposits, pointing to persistent non-compliance, including lapses in customer due diligence, use of funds and technology systems.
Operationally, the bank is now on a tight leash. It may process withdrawals of existing deposits and facilitate loan referrals through banking correspondents, but it cannot take fresh deposits.
The central bank said it would apply to the high court to wind up the bank.
Paytm sought to ringfence the fallout. In a regulatory filing, it said the licence cancellation applies to Paytm Payments Bank Limited, a separate entity, and should not be attributed to One 97 Communications. It added that there is no exposure or material business arrangement with the bank and that it operates independently, without Paytm’s board or management involvement.
“As informed earlier, Paytm (One 97 Communications Limited) and its services, which have been operating without interruption, will continue to operate uninterrupted. These include the Paytm app, Paytm UPI, Paytm Gold and all other services offered by its subsidiaries and associated companies,” the company said.
The distinction may reassure users of the app ecosystem, but the regulator’s verdict is unequivocal. After years of warnings, caps and curbs, the payments bank experiment at Paytm is being shut down—decisively, and with little room left to manoeuvre.
