Kids
Voot Kids to stream ‘Pokémon’ anime franchise content in India
Mumbai: Voot Kids has announced that it will be streaming the popular anime franchise “Pokémon” in India. The kids’ content platform will stream 21 films and over 10,000 minutes of “Pokémon” anime series episodic content.
“This endeavor of ours has received significant impetus through last year with the kid’s fun learn category witnessing exponential demand growth,” said Viacom18 head – SVOD (Voot Select, Voot Kids) and international business Ferzad Palia. “The addition of the vast Pokémon slate to our content repertoire will allow us to further widen our audience base and continue to be category leaders.”
The 21 ‘Pokémon’ films will premiere for the first time in India only on Voot Kids. The platform has launched a content initiative called ‘Chuno Voot Kids. Chuno Pokemon’ to market its association with the anime series.
“With the consumer at the heart for every initiative on the platform, this was the perfect opportunity to build on the fandom Pokémon holds in India, propelled by kids and those who are kids at heart,” said Voot Kids head of content Ashutosh Parekh. “Undeniably, this evergreen anime franchise with multiple extensions has evolved to be very relevant to today’s digital natives, with superlative story arcs and well-etched characters that unify action – adventure with humour.”
The Pokémon franchise has expanded to the video gaming category, with its recently released Pokémon Unite, a Moba game playable across Nintendo Switch, Android and iOS platforms.
“With support from our partners at Voot kids, we have finally been able to release the 1-21 films in India, we are thrilled to finally share with our fans in India the fun and excitement of the Pokémon movies,” said The Pokémon Company corporate officer Susumu Fukunaga. “Voot kids and TPC are preparing other fun offerings. We hope more fans in India can be part of this experience.”
Dream Theatre is the master licensing agency for Pokémon in India and South Asia. “We are very excited to have partnered with Voot Kids and bring such a wide offering spanning movies and seasons to Pokémon fans in India,” said Dream Theatre founder and chief executive officer Jiggy George.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
