Kids
VooT Kids brings new animation series ‘Blazing Team’ to India
Mumbai: The new high-octane superhero series “Blazing Team: Masters of Yo Kwon Do” went live on Voot Kids with 20 new episodes in English and Hindi, and a ‘watch and win’ contest on 26 January. The boy-skewed animation offering for pre-teen audiences, produced by China-based Alpha Group and animation studio Guangdong Alpha Animation and Culture, has been well received internationally.
Blazing Teams in this reimagined avatar transports viewers into the mystical world of ‘Yo Kwon Do,’ a practice that brings the skills of the ‘yo-yo’ together with martial arts. The torchbearer of these adventures is the cool quartet of Parker Bates, Maddie Stone, Scott Hardy, and Wilson Tisch who form the Blazing Team, mentored by the wise master Lao- Shi. These ordinary teens explore the extra-ordinary capabilities as the mystery of doomsday looms large over their hometown of Union City.
“We are thrilled to be partnering with Voot Kids/Viacom 18 on “Blazing Teams”, such an amazing brand which has as already an important track record internationally and will enjoy a wide marketing support in the Indian market to secure a successful launch plan,” said Alpha Group VP international, media, TV/VOD and CP Antoine Erligmann.
Viacom 18 has the licence for Blazing Team’s consumer products and the toys are already in the market. The content partnership was to further have network leverage.
“With the addition of ‘Blazing Team: Masters of Yo Kwon Do’ we continue to focus on building a robust global content roster and further strengthen our position as India’s one-stop destination for favourite characters and entertainment for children who are inherent digital natives,” stated Voot Kids head of content Ashutosh Parekh. “Crossing age barriers, this action-adventure-fuelled animated series in its reimagine avatar captivates young viewers and instills a sense of power and responsibility in them. Bringing fresh stories and the best of characters on our platform is a natural progression to stay a strong category leader that both parents and children lean on.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
