DTH
Vodafone offers Worldspace Radio on mobile
MUMBAI: Vodafone India has launched WorldSpace Radio across 18 circles in India enabling customers to listen to more than 100,000 songs across 10 channels.
Vodafone India customers can avail this service at a price of Rs 30 per month along with 300 minutes of free usage.
The service is available in Uttar Pradesh East & West, Rajasthan, Haryana, Punjab, Mumbai, Bihar, Kerala, Rest of Bengal, Assam, North East, Karnataka, Madhya Pradesh, Jammu & Kashmir, Orissa, Delhi, Tamil Nadu and Chennai.
Through this service customers can access different genres of music round-the-clock, ranging from old Hindi films, regional folk songs to ghazals. This service also offers song collections around various themes that include love songs, sentimental gems and artiste-specials that users can browse through at their convenience. Users can thus get the same old stations, now by Timbre Media -the very same team of radio professionals who introduced genre based radio in India with Worldspace.
Vodafone India has tied up with Timbre Media in association with Saregama for the purpose of radio/music programming and sound packaging. Timbre Media specialises in genre-based radio programming in popular songs and Ghazals in Hindi (old and new), international music, Carnatic and Hindustani classical, songs in regional languages like Marathi, Gujarati, Bengali, Punjabi, Urdu, Tamil, Telugu, Kannada and Malayalam, and spiritual and wellness content.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
