Applications
VoD software market may expand to $ 7.5 bn by ’22, A-Pac leads
MUMBAI: The global video streaming (VoD) software market size is expected to grow from USD 3.25 billion in 2017 to USD 7.50 billion by 2022, at a Compound Annual Growth Rate (CAGR) of 18.2%. The major factors driving the video streaming software market are increasing traction of VaaS in enterprises due to lower cost of ownership, extensive growth of online videos, and growing needs for on-demand streaming. However, network connectivity issues and the technical difficulties involved in video streaming are some of the major factors hindering the growth of the video streaming software market, according to ReportLinker study.
Increasing traction of Video-as-a-Service (VaaS) in enterprises due to lower cost of ownership, the extensive growth of online videos, and growing needs for on-demand streaming are driving the video streaming software market.
Video Analytics is expected to witness the highest growth rate during the forecast period: The video analytics solutions segment is expected to have the highest growth rate during the forecast period, as video analytics solutions offer a 360-degree view of enterprise viewer habits and behaviors, producing critical intelligence to support enterprise strategic goals. Through video analytics, enterprises can club Artificial Intelligence (AI), machine learning, and cognitive technologies to extract actionable insights from the video files.
Broadcasters, operators, and media vertical is expected to have the largest market share in 2017: The broadcasters, operators, and media vertical is expected to witness the highest adoption of video streaming software, as the video streaming software helps broadcasters, operators, and media companies to maximize monetisation, minimize operational overheads, offer better services, and enhance viewing experiences.
Asia Pacific (APAC) is expected to grow at the highest CAGR: The APAC region includes emerging economies such as China, Australia, Singapore, and India. In these countries, enterprises are rapidly deploying video streaming software solutions. APAC is expected to grow at the highest CAGR during the forecast period. This is mainly due to the increasing adoption of advanced technologies, growing usage of digital media among organizations and individuals, and the rising awareness about business productivity. In terms of market size, North America is expected to lead the video streaming software market in 2017.
In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, innovation and technology directors, and executives from various key organizations operating in the video streaming software market.
The breakup of the profiles of the primary participants is given below:
• By Company: Tier 1 – 24%, Tier 2 – 41%, and Tier 3 – 35%
• By Designation: C-Level – 57%, Director Level – 36%, Others – 7%
• By Region: North America – 49%, Europe – 28%, APAC – 16%, RoW – 7%
The key video streaming software providers profiled in the report are as follows:
Anvato, Inc. (Mountain View, US), BoxCast (Cleveland, US), Brightcove, Inc. (Boston, US), Contus (Chennai, India), DaCast (San Francisco, US), Haivision, Inc. (Montreal, Canada), IBM Corporation (New York, US), Kaltura, Inc. (New York, US), Kollective Technology, Inc. (Bend, US), KZO Innovations (Reston, US), MediaPlatform (Beverly Hills, US), Ooyala, Inc. (Santa Clara, US), Nuvola Media PTE Ltd. (Singapore), Panopto (Pittsburgh, US), Polycom, Inc. (San Jose, US), Qumu Corporation (Minneapolis, US), Ramp (Boston, US), Sonic Foundry, Inc. (Madison, US), StreamShark (Victoria, Australia), uStudio, Inc. (Austin, US), VBrick (Herndon, US), VIDIZMO, LLC. (Sterling, US), Vzaar (London, UK), Wowza Media Systems LLC. (Colorado, US) and YuJa (San Jose, US).
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
