GECs
Vijay TV claims success with Tamil version of ‘KBC 2’
MUMBAI: Star India’s Tamil general entertainment channel Vijay TV has joined sister channel Star Plus in the KBC 2 launch ratings celebrations.
While Star Plus is basking in the glory of the tremendous opening numbers Tam data has thrown up for the second coming of KBC, Vijay TV says the Tamil version of KBC 2 has helped it to double its channel share in the 9-10 pm band on weekends.
Quoting Tam numbers, Vijay TV says for week 32 in which KBC 2 debuted, the channel recorded a viewership share of 15.7 in the SEC ABC 4+ C&S Chennai market, which is a jump of 100 per cent over the earlier week. For the week 31 on the same time period, the channel had recorded a viewership share of 7.2 per cent.
The launch episode of KBC 2 on 5 August recorded 4.1 TVR which went up to 7.6 TVR the next day, says the channel, quoting Tam.
Among female audiences (C&S 15+), KBC 2 romped home an impressive 5.1 TVRS on Friday and an even better 10.9 TVRs on Saturday, claims the channel. Across Tamil Nadu, among females the Saturday episode scored a high of 7 TVR.
“KBC 2 has delivered as per our expectations and we are quite satisfied with it,” was the initial response from Vijay TV DGM Harsh Krishna Rohatgi on the success of the Tamil version of the mega show.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
