English Entertainment
Viewers to help Donald Trump to decide on his next ‘Apprentice’
MUMBAI: For the first time in the history of US broadcaster NBC’s business based reality show The Apprentice, fans will have the opportunity to advise Trump on who he should select to be the next Apprentice.
NBC has announced that in the penultimate week, viewers will be able to vote for one of the final two candidates via phone and on-line at www.NBC.com. The results of America’s favourite candidate will be presented to Trump during the live finale before he makes his final decision.
www.NBC.com is hosting an ongoing weekly poll where viewers can vote for their favourite candidate and track their weekly progress.
Trump says, “I am very anxious to see who the fans choose for their favourite finalist — their decision could have a big effect on my ultimate decision”.
Reality TV guru Mark Burnett who created the show says, “Over the past four seasons of The Apprentice, Donald Trump has used the final episode to hire candidates with advice only from George and Carolyn . This year we thought it would be interesting to discover what America has to say about the candidates, incorporating our fans and viewers as virtual judges. While Trump will still be the final arbiter of who he hires, America’s feedback is certain to have an impact on his decision.”
The episode on 3 April follows Gold Rush and Synergy as they take on the music world to write an original jingle for the popular restaurant chain Arby’s. Judged by Arby’s executives, the team with the most effective but creative jingle wins. The winning team enjoys a scrumptious reward and the losers face the music in the boardroom.
English Entertainment
Ellison takes his Paramount-Warner Bros case straight to theater owners
The Skydance chief goes to CinemaCon with promises and a skeptical crowd waiting
CALIFORNIA: David Ellison strode into a room packed with thousands of cinema owners and executives at CinemaCon in Las Vegas on Thursday and did something rather bold: he looked them in the eye and asked them to trust him.
The chief executive of Paramount Skydance vowed that his company would release a minimum of 30 films a year if regulators greenlight its proposed $110 billion acquisition of Warner Bros Discovery, a deal that has made theater owners deeply, and loudly, nervous.
“I wanted to look every single one of you in the eye and give you my word,” Ellison told the crowd. “Once we combine with Warner Bros, we are going to make a minimum of 30 films annually across both studios.”
It was a confident pitch. Whether it landed is another matter. Cinema operators have already called on regulators to block the deal, and scepticism in the room was hardly concealed.
Ellison pushed back by pointing to recent form. Paramount, born from the merger of Paramount Global and Skydance Media last August, plans to release 15 films this year, nearly double the eight it put out in 2025. Progress, he argued, was already underway.
He also threw theater owners a bone they have long been chasing: all films, he pledged, would run exclusively in cinemas for a minimum of 45 days, drawing applause from a crowd that has spent years fighting for exactly that commitment across the industry.
“People can speculate all they want,” Ellison said, “but I am standing here today telling you personally that you can count on our complete commitment. And we’ll show you we mean it.”
Fine words. The regulators, however, will have the last one.
