iWorld
Videocon Mobile Services unveils new logo
MUMBAI: Videocon Mobile Services is now Videocon Telecom. The company which unveiled its new logo has also roped in the internationally acclaimed young Punjabi actor and singer, Gippy Grewal as its brand ambassador.
While the new logo reflects the core values of the brand, the new face reflects the aspirations of the youth. The company through these changes intends to connect with forward-looking, modern youth segment as well as extend its market presence. The brand hopes to attract youth through Gippy’s versatility, coupled with his simplistic approach.
Videocon Telecom plans to leverage its association with Gippy using various medium. The artiste will soon be visible in newspapers advertisements, in television commercials, digital media, on billboards, on retail front displays and in on-ground brand activation activities.
“Change is always good and refreshing and brings in vibrancy in the environment. Gippy is known for his versatility and has a huge fan following not only from youth, but also from people from all walks of life. This in addition to our all new and refreshing Videocon Telecom logo reflects our core values. Together, they create a win-win situation for us,” said Videocon Telecommunications director and CEO Arvind Bali.
“Videocon group has been associated with many celebrities in the past including Shah Rukh Khan, Abhishek Bachchan, Riteish Deshmukh and Shruti Haasan among many others. This is yet another association that will go a long way in building our brand,” he added.
Gippy was the first and last choice for Videocon. “He is a self-made youth icon with possibly one of the largest fan following and one of the best voices. We seek to use his charisma extensively in our forthcoming marketing initiatives,” informed Bali.
Gippy who is now a part of the Videocon family said, “Videocon Telecom is a very young and vibrant brand to which I can easily relate to. And this is the very reason that I didn’t have second thoughts in associating myself with the brand.”
“What I like the best about Videocon Telecom is that it always strives to delight its consumers by bringing something new. Staying true to its image of being a futuristic and progressive brand, it keeps coming up with innovative products and services benefiting the end user. I was even more delighted with this association when the company shared its future plans with me including the 4G rollout plans and ambition to come back as a PAN India player,” added Gippy.
iWorld
Ankuur Rajesh Kapila named national sales head – India at ZEE5 & digital
Former sports-gamification executive to drive revenue strategy and digital monetisation across India
MUMBAI: A seasoned dealmaker across television, sport and digital, Kapila steps in as national sales head – India, charged with sharpening revenue strategy, widening market reach and deepening digital monetisation. The mandate is clear: convert scale into sales and attention into advertising.
The move bolsters the streaming ambitions of Zee Entertainment Enterprises Limited as competition intensifies in India’s crowded OTT market. The focus will be on stronger advertiser tie-ups, smarter packaging and monetisation that keeps pace with shifting viewer habits.
Kapila arrives from JioStar India Pvt. Ltd., where as vice president – sports gamification he helped scale Jeeto Dhan Dhana Dhan into one of the country’s largest live play-along ecosystems. During the Indian Premier League and major international tournaments, the platform engaged over 300 million fans, blending branded integrations with sponsorship-led revenues.
The appointment also marks a homecoming. Across a 14-year earlier stint at the company, Kapila handled brand solutions across regions and genres, led key account management for the GEC cluster and oversaw programming and content acquisition at Zee Studio. Few executives have worked as many sides of the revenue engine.
For ZEE5, the signal is unmistakable: monetisation is back in the spotlight. With advertisers chasing measurable impact and platforms chasing profitability, Kapila’s brief is to make growth pay. In the streaming wars, scale is vanity, revenue is sanity, and momentum is everything.
