DTH
Videocon d2h’s new brand campaign to feature Parineeti Chopra
NEW DELHI: Top Bollywood actor and talented personality Parineeti Chopra is to be the new face of Videocon d2h and will feature in their upcoming brand campaign that focuses on Indian values.
Through the new campaign, the brand will showcase its innovative and technologically advanced Unlimited Asli HD Recorder and the new Radio Frequency Remote with earphones which assures convenience and comfort for television viewing.
Videocon director Saurabh Dhoot said, “Indian values epitomize our society. They are a part of our lifestyle and culture. Our new brand campaign featuring Parineeti captures some of these sentiments of Indian values and integrates it with our product deliverables. We believe Parineeti is the most appropriate choice to communicate our brand values. With all these unique features, one can attend to others, without missing the action on TV.”
Videocon d2h CEO Anil Khera added: “With Videocon d2h, now you can pause your TV, record unlimited content, which means you will not have a problem being interrupted anymore. We are happy to have Parineeti as a part of the Videocon d2h family. In addition to her acting talent, her connect with the Indian masses will definitely help us reach out to our customers. Our main focus is to enhance the customers’ television viewing experience.”
The campaign highlights the solution Videocon d2h will provide its customers with this new product that gives the option of Recording, Pause Live TV, rewind-forward.
“I am very excited and privileged to be part of the Videocon d2h family, India’s fastest growing DTH service. It is a great brand with awesome services like a recording service that they have brought to the Indian consumer at just Re.1 per day and innovations like a RF remote, which you can just plug earphones into and enjoy a private TV viewing experience. What I loved about this campaign is the way in which Indian values are portrayed; it’s quite different and fun. We are all brought up on strong values and so I think it is a nice message to keep Indian values intact. I myself have seen these values disappearing when we are glued to TV. It is a campaign I could really relate to and I think people will as well”, Parineeti Chopra said.
Videocon d2h currently offers 500 Channels and Services which includes 27 Asli “HD” channels & services and a host of regional channels.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
