DTH
Videocon d2h to phase out SD STB manufacturing by 2016
MUMBAI: Sensing a strong business opportunity, Indian direct to home (DTH) operator Videocon d2h is augmenting a new strategy. With the number of High Definition (HD) channels set to increase in the coming years, Videocon d2h, which also manufactures set top boxes (STBs), will be phasing out its Standard Definition (SD) STBs over the next year or so.
Videocon d2h is looking at 50 to 60 per cent acquisitions in HD STB space from the current 30 per cent.
Speaking at the Asia Pacific Video Operators Summit (APOS) held in Bali, Videocon d2h CEO Anil Khera said, “The cost of difference between SD and HD set top boxes for us is only one and half dollar.”
It may be recalled that as per the 2013-2014 annual report of the Telecom Regulatory Authority of India (TRAI), the number of HD Pay TV channels has shot up to 34 in 2014 as compared to three in 2010. Indeed the HD feed is a precious value added service for broadcasters and DTH operators.
Khera also shared some insights and trends that he has been witnessing in the Indian DTH sector. “In terms of gross adds, the market has been consistently growing and we have seen a growth of eight to nine million new additions in a year. Net additions has been a challenge, and the industry has been able to get net addition of five to six million. As far as the rotation churn is concerned how one retains customers and provides additional services, is a big challenge,” shared Khera.
Highlighting the biggest hurdle for the sector, he opined that carrying HD channels with a limited satellite bandwidth posed a grave challenge. Projecting that there would be at least a hundred HD channels over the next one and a half year, Khera said, “All the Hindi and English general entertainment channels and movie channels will have a HD and SD feed.”
A sizeable growth of electronic HD TV sets would compliment this trend further, he said.
Speaking on Over the Top (OTT) platforms, Khera said that they were not to be seen as a threat but rather as something that can compliment TV services. “However, one disturbing fact is that premium content is available free of cost to customers. If it becomes pay, then it will definitely help the industry because we pay a premium to buy the same content,” Khera opined.
He also said that the platform, which currently offers Bollywood movie channels on its video on demand (VOD) service is also in talks with Hollywood studios to offer English movies. However, he said that after rolling out its first 4K channel, it will now add Hollywood movies in 4K on the channel soon.
DTH
Free Dish serves fresh slots as Prasar Bharati rings in e Auction 97
MPEG 4 slots for 2026–27 open with bids from March 16 and applications due March 9.
MUMBAI- When the Free Dish menu changes, broadcasters sharpen their forks. Prasar Bharati has formally opened applications for vacant MPEG-4 slots on its DD Free Dish direct to home platform, setting the stage for the 97th e-auction, scheduled to begin on March 16, 2026. The allotment will cover the broadcast period from April 1, 2026, to March 31, 2027, continuing the public broadcaster’s annual auction cycle.
The notice, issued on February 9, 2026, lays out a familiar but finely sliced structure, with channels grouped into genre and language based “buckets”, each carrying its own reserve price and bidding dynamics. The aim is simple: widen content choice on DD Free Dish while keeping the playing field regulated and competitive.
At the premium end of the table, HD channels (Bucket H) will open with a reserve price of Rs 80 lakh, with bid increments of Rs 1 lakh.
Regional language channels are split across multiple rounds. Bucket R1, covering South Indian languages, and Bucket R2, which includes Marathi, Gujarati and Bengali, will both start at Rs 5 lakh in round one, moving up to Rs 15 lakh in the second round.
News and current affairs channels under Bucket G1 will begin at Rs 30 lakh, escalating to Rs 50 lakh in the next round, while the General Open round (GO) meant to mop up unfilled slots across categories carries a reserve price of Rs 70 lakh.
Eligibility remains tightly controlled. Participation is limited to satellite television channels licensed by the Ministry of Information and Broadcasting, with international public broadcasters holding valid MIB licences also allowed to bid. Prasar Bharati has also reiterated strict content compliance norms, making genre and language declarations more than just paperwork.
To qualify as “predominant”, at least 75 percent of non advertising content must align with the declared genre and language. In overall terms, this means such content cannot fall below 60 percent of a channel’s total monthly telecast. Complaints will trigger a review by a designated committee, and persistent violations could result in the channel being taken off the platform.
Applications must be submitted online via the Prasar Bharati portal by 9 March, 2026, at 15:00 hours. Broadcasters will need to pay a non refundable processing fee of Rs 25,000 and a participation fee of Rs 3 lakh, along with submitting mandatory documents such as MIB permissions, channel logos and proof of carriage on other DTH or MSO platforms.
Successful bidders will be required to stick to a strict payment calendar. Delays will attract interest at 14.5 percent per annum, and repeated defaults could lead to forfeiture of the participation fee and removal from DD Free Dish.
As India’s only free to air DTH platform with massive reach, DD Free Dish continues to be a crucial gateway, especially in regional markets. With e-Auction 97, Prasar Bharati is once again reshuffling the platter and the industry is watching closely to see who gets served next.
