DTH
Videocon d2h to launch Wi-Fi enabled smart HD STBs
MUMBAI: Direct to home (DTH) platform Videocon d2h is planning to launch HD Smart set-top-box (connected set top box), which converts existing LED TVs into a Smart TV besides showing more than 500 channels & services in High Definition (HD) and Standard Definition (SD).
While the DTH tech in it brings television channels in SD and HD, the connected STB allows one to browse content from Twitter, Facebook, Daily Motion, video on demand sites, OTT apps, news, weather etc through applications residing on the STB.
The HD Smart STB will work as a tool for personalisation, engagement and new customer experiences and with internet connectivity, one can convert one’s TV into a smart TV using it.
With this new launch, Videocon d2h has taken a step towards providing an advanced product that delivers next generation solutions as part of the idea of Internet of Things (IoT). The feature of unlimited external recording is also available, by plugging in an external storage device for recording programs.
The HD Smart STB can be connected to the home network of mobile internet, wifi or cable broadband connection to enable data streaming.
Through the Daily Motion app, one can watch the latest videos trending. Additionally, users can also connect with their social media page to tweet and post updates.
Videocon d2h executive chairman Saurabh Dhoot said, “We are proud to announce the launch of this breakthrough technology in the DTH space. This launch of gen-next HD Smart Set Top Box demonstrates our unrivalled expertise and innovation in creation, delivery and execution of technologically advanced products. This product promises to make your existing TV into a smart TV and ensure connectivity with the world. We are enabling convergence of TV, DTH & internet all in one place.”
Videocon d2h CEO Anil Khera added, “We aim to empower people with our connected set top boxes. Our HD Smart Set Top Box offers exceptional features like internet based apps, USB recording, HD quality viewing and reverse path which enable customers to create a unique viewing experience and also stay connected. The customer benefits from an enriched viewing experience through a new user interface allowing seamless navigation.”
DTH
Prasar Bharati’s WAVES earns Rs 2.9 crore in first year
Platform scales content, users but monetisation gaps limit revenue growth.
MUMBAI: Big waves, small ripples at least for now. When Prasar Bharati launched its OTT platform WAVES at the 55th International Film Festival of India in November 2024, it pitched a bold vision: a homegrown rival to global and domestic streaming giants, blending video, audio, gaming and commerce into a single digital ecosystem. Five months into FY2024–25, however, the platform’s revenue stands at just Rs 2.90 crore, a figure that underscores the gap between ambition and monetisation.
On paper, WAVES looks anything but modest. The platform has ingested 13,608 titles, totalling 9,495 hours of content, with over 13,000 titles already live. It has streamed more than 575 live events from the Mahakumbh Amrit Snan and the 76th Republic Day parade to the Hockey India League, Kabaddi World Cup and Mann Ki Baat while offering 74 live TV channels and 12 radio channels. With over 10 lakh registered users and more than 200 content partners onboarded, the scale resembles that of a fully operational streaming service rather than a pilot project.
The architecture supporting this scale is equally robust. Built under Prasar Bharati’s Central Archives vertical, WAVES runs on a cloud-based infrastructure with DRM, encryption and an integrated analytics dashboard. It includes dedicated units for content ingestion, quality control, publishing, graphics, marketing and billing, and is distributed across platforms such as OTTplay, Tata Play and BSNL. The offering extends beyond video to include audio-on-demand, e-games and even e-commerce via ONDC integration.
Yet, the numbers reveal a core disconnect. Despite its scale, WAVES generated just Rs 2.90 crore in a market where India’s OTT industry crossed Rs 23,000 crore in 2024. A key bottleneck lies in monetisation infrastructure: subscriptions cannot currently be purchased within the app and must be completed via an external website. In a mobile-first country where over 95 per cent of OTT consumption happens on smartphones, this extra step creates friction that most users are unlikely to overcome.
Ironically, content is not the problem, it is the platform’s biggest strength. Prasar Bharati holds one of the world’s richest broadcast archives, including 45,154 hours of digitised Akashvani programming and 35,723 hours from Doordarshan. For WAVES alone, over 3,800 hours of archival content have been made OTT-ready, including classics such as Ramayan and Shaktimaan, alongside rare cultural recordings and historical broadcasts.
There are early signs that this library holds commercial potential. Revenue from archival content licensing rose sharply to Rs 3.38 crore in FY24, up from Rs 67 lakh the previous year. Meanwhile, free digital platforms continue to drive massive reach, the PB Archives Youtube channel clocked 119.78 million views and added 4,02,000 subscribers in FY2024–25, crossing 1.7 million in total, while DD News has over 5.84 million subscribers.
That, however, presents a strategic dilemma. While free distribution builds scale, it also conditions audiences to expect content at zero cost making it harder to transition to paid models. WAVES, designed as a hybrid AVOD-SVOD platform with advertising and subscription layers, is yet to fully crack this balance.
The broader challenge is not technological but strategic. In an ecosystem dominated by platforms offering seamless payments, aggressive pricing and high-budget originals, WAVES is still bridging the gap between being a content repository and a commercially viable product.
For now, the platform reflects both promise and paradox. It has the scale, the content and the infrastructure but until monetisation catches up, WAVES remains less a revenue engine and more a digital showcase of what India’s public broadcaster could become.
