DTH
Videocon d2h to launch Wi-Fi enabled smart HD STBs
MUMBAI: Direct to home (DTH) platform Videocon d2h is planning to launch HD Smart set-top-box (connected set top box), which converts existing LED TVs into a Smart TV besides showing more than 500 channels & services in High Definition (HD) and Standard Definition (SD).
While the DTH tech in it brings television channels in SD and HD, the connected STB allows one to browse content from Twitter, Facebook, Daily Motion, video on demand sites, OTT apps, news, weather etc through applications residing on the STB.
The HD Smart STB will work as a tool for personalisation, engagement and new customer experiences and with internet connectivity, one can convert one’s TV into a smart TV using it.
With this new launch, Videocon d2h has taken a step towards providing an advanced product that delivers next generation solutions as part of the idea of Internet of Things (IoT). The feature of unlimited external recording is also available, by plugging in an external storage device for recording programs.
The HD Smart STB can be connected to the home network of mobile internet, wifi or cable broadband connection to enable data streaming.
Through the Daily Motion app, one can watch the latest videos trending. Additionally, users can also connect with their social media page to tweet and post updates.
Videocon d2h executive chairman Saurabh Dhoot said, “We are proud to announce the launch of this breakthrough technology in the DTH space. This launch of gen-next HD Smart Set Top Box demonstrates our unrivalled expertise and innovation in creation, delivery and execution of technologically advanced products. This product promises to make your existing TV into a smart TV and ensure connectivity with the world. We are enabling convergence of TV, DTH & internet all in one place.”
Videocon d2h CEO Anil Khera added, “We aim to empower people with our connected set top boxes. Our HD Smart Set Top Box offers exceptional features like internet based apps, USB recording, HD quality viewing and reverse path which enable customers to create a unique viewing experience and also stay connected. The customer benefits from an enriched viewing experience through a new user interface allowing seamless navigation.”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
