DTH
Videocon d2h partners Netflix for HD Smart Connect
MUMBAI: Videocon d2h has signed a deal with the internet television network Netflix. With this partnership, Videocon d2h connected box customers will now be able to access seamlessly the extensive library of Netflix TV and movie titles.
Videocon d2h consumers will be able to enjoy Netflix on a large screen by simply clicking a dedicated Netflix button on the remote control of HD Smart Connect Set Top Box (STB).
Videocon d2h executive director Saurabh Dhoot said, “Our partnership will strengthen our DNA of innovation by providing TV screen experience for Netflix users in a seamless manner. This partnership in India with Netflix gives the customers the simple click of a button to easily select between our DTH and world class apps like Netflix services on the HD Smart Connect Set top box.”
Netflix will be available on an exclusive app available on connected Set top box, HD SMART STB (Connected STB) which converts any existing TV into a smart TV besides showing you more than 600 channels and services in high definition and standard definition. The HD smart connect set top box allows consumers to watch their favourite channels in SD and HD, using the satellite feed like any other Videocon d2h set top box. The set top box can be connected to the internet through any Wifi or ethernet connection in the home for accessing a curated set of applications available through the internet. The minimum internet speed needed is 2 Mbps. These apps, both free and paid cover a range of content genres and utility apps.
Videocon d2h CEO Anil Khera added, “With Netflix on board, Videocon d2h is enhancing its position as the customer’s first choice of entertainment. Integrating premium entertainment services like Netflix into our services offered via HD Smart Connect Set Top Box will make us even more attractive for our consumers. We will continue to deliver exceptional entertainment and give consumer the power to view content and enhance our leadership in homes with wifi/broadband.”
Netflix co-founder and CEO Reed Hastings said, “While there are millions of consumers all over the world using Netflix, enjoying the ability to watch anywhere, anytime and the incredible variety of programming we offer, we are really only at the beginning of our journey here in India. This partnership with Videocon d2h is important for us in the way we reach to the diversity of the Indian market and will make it much easier for Indian consumers to watch Netflix.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
