DTH
Videocon d2h offers interactive ad solution, launches Skoda microsite
MUMBAI: DTH is not just about distribution of entertaining content. It has the potential to provide innovative solutions to advertisers — to reach targeted clientele. Videocon has proved it.
DTH player Videocon d2h has announced its partnership with Skoda to offer its subscribers a chance to have a detailed view of the new Skoda Monte Carlo and Kodiaq through its HD set-top box (STB).
Using the maximum potential of technology, Videocon d2h is the first DTH player to launch a microsite on DTH Platform through a unique yellow button application that is available for the premium customers.
On pressing the button on the remote, a microsite opens up which showcases exterior and interior pictures of Skoda Kodiaq along with other features.
To enhance Skoda’s consumer experience, PHD India and Videocon d2h came together and created a virtual experience for viewing on the television sets. This innovation enables Skoda’s potential buyers to effortlessly view important features and aspects at their own convenience. The virtual experience was first tested with Skoda’s Monte Carlo, and has since been implemented during the launch of Kodiaq.
Videocon d2h executive chairman Saurabh Dhoot said: “Our platform provides excellent advertising opportunities to marketers and advertisers. I am delighted at this partnership to provide an innovative and engaging advertising solution.”
Videocon d2h CEO Anil Khera said: “This interactive advertising service shows our capability to innovate using technology and deliver returns. We look forward to provide more of such innovative advertising solutions on our platform to other advertisers.’’
Skoda HOD – marketing Tarun Jha said, “Škoda tries to bring new technology experiences continuously. This is another attempt to bring the car to the customer at his convenience.”
PHD Media GM – planning Dipesh Dadhich said, “This work is another example of PHD’s mission to find a better way for our clients, delivering outstanding results and industry-leading innovation in the process.”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
