DTH
Videocon d2h expands its business in the south
MUMBAI: It may have entered the market when all its competitors had successfully established themselves in the segment, but the direct-to-home (DTH) player Videocon d2h within five years have made its own space. It recently crossed the 10 million subscribers mark and now it is entering the south India market.
The company aims to consolidate its leadership position in the DTH market with this move. Thus, it has rejigged its south silver pack that comprises the Tamil, Telugu, Malayalam and Kannada language channels at just Rs 176 per month. With more than 50 new channels, the pack now has 306 channels in total including Sun Life, Gemini Life, Reporter TV, Udaya News, Gemini News, Colors, Life OK, CNBC TV 18, ET Now, Zee Khana Khazana, Zee Q, Bloomberg TV, CNN, History and Animal Planet.
Videocon group Director Saurabh Dhoot said “We always strive to provide the best to our consumers and in this endeavor we have been continuously adding new channels and services. With growing demand from consumers for their own language channels, we are definitely on the right track.”
Videocon d2h CEO Anil Khera further added, “The inclusion of more than 50 channels in our base pack, South Silver will definitely give us an edge over other DTH players in the highly competitive South market. Viewing preferences are very important for us and we ensure every effort to provide more content for customers suiting their needs. We believe that this new packaging strategy will definitely work for us.”
The south market is currently dominated by the Sun group’s DTH service Sun Direct. Sun Direct offers its base pack with about 100 south channels for Rs 155.
Videocon d2h now has 489 channels & services on its platform including 27 HD Channels and services with 4 Sun Network HD channels like Sun TV HD, KTV HD, Sun Music HD & Gemini TV HD.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
