DTH
Videocon d2h continues top and bottom line increase in Q3-17
BENGALURU: Continuing the trend is has set in the previous two quarters, Videocon d2h reported a profit after tax (PAT) for the quarter ended 31 December 2016 (Q3-17, current quarter). The DTH major reported PAT of Rs 21.77 crore (2.8 percent margin) for the current quarter. It had reported PAT of Rs 6.32 crore (0.8 percent margin) for Q2-17, and Rs 2.66 crore (0.3 percent margin) for Q1-16. For the corresponding year ago quarter (Q3-17), the company had reported a loss of Rs 22.05 crore.
Since the beginning of the current fiscal (1 April 2016 to 31 March 2017), Videocon d2h has started reporting numbers net of entertainment tax, hence like-to-like comparisons for Q3-17 and Q3-16 are not comparable. However, the company has mentioned a few adjusted matrices for ease of comparison in its investor presentation and release.
Videocon d2h reported revenue from operations came in at Rs 777 crore in Q3-17. It says that on a like to like basis, revenue from operations would have been up 14.2 percent year-on-year (y-o-y) at Rs 835 crore if the company was to compute its revenue from operations for Q3-17 under its former accounting treatment
The DTH major also reported 13.3 percent y-o-y growth in net subscriber numbers at 127.7 lakh for Q3-17 as compared to 112.70 lakh and a 2 percent quarter-over-quarter (q-o-q) growth from125.2 lakh. Monthly Average revenue per user (ARPU) in the current quarter came in lower at Rs 205 as compared to Rs 209 in the immediate trailing quarter.
Subscriber matrices
Subscriber acquisition cost (SAC) in Q2-17 was higher at Rs 1,924 as compared to Rs 1,869 in the immediate trailing quarter.
Subscriber monthly churn in the current quarter was lower at 0.87 percent as compared to 0.95 percent in Q2-17. In Q3-16, it was slightly lower at 0.73 percent.
DAS III and IV are sunshine periods for the television carriage industry. Activation revenues have been adding to the top lines and bottom lines of most of the players. Videocon d2h computed subscription and activation revenue in the current quarter was Rs 711.2 crore as compared to Rs 710.7 crore in the immediate trailing quarter.
Let us look at some of the other metrics reported by Videocon d2h
Adjusted EBIDTA grew 33.2 percent y-o-y to Rs 267 crore (35.4 percent margin) in Q3-17.
Content cost margin came in at 39.6 percent of revenue in Q3-17 s compared to content costs margin in Q2-17 of 38.7 percent.
Employee benefit expense in Q3-17 was 0.6 percent lower at Rs 30.21 crore as compared to Rs 30.41 crore in Q3-16 and 4.2 percent lower than Rs 31.5 crore in Q2-17.
Net finance cost in Q3-17 was lower at Rs 65.31 crore, in Q2-17 was Rs 71.7 crore; in Q3-16 net finance cost was Rs 71.74 crore.
Company speak
Commenting on the results and company outlook, Videocon d2h executive chairman Saurabh Dhoot, said, “I am delighted to report that we have delivered a strong quarter, despite the moderation due to currency demonetisation, which temporarily affected consumer sentiments and consumption. Our adjusted EBITDA grew over 33% year on year, which clearly demonstrates the strength of our distribution and customer service network and above all our team’s strong execution. We are entering 2017 in a whole new mode and are excited about the business fundamentals and growth opportunities supported by our healthy balance sheet and growing free cash flows.”
Speaking on the results, Videocon d2h CEO Anil Khera said, “I am happy to share that the digitization process has kick started once again as the Delhi High Court cleared all stay orders and ordered switch off of analogue signals in Phase III digitization areas by January 31, 2017. We remain excited about the significant Phase IV digitization opportunity, the new deadline for which is March 31, 2017.”
Note: The unit of currency in this report is the Indian rupee – Rs (also conventionally represented by INR). The Indian numbering system or the Vedic numbering system has been used to denote money values. The basic conversion to the international norm would be:
(a) 100,00,000 = 100 lakh = 10,000,000 = 10 million = 1 crore.
(b) 10,000 lakh = 100 crore = 1 arab = 1 billion.
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DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
