DTH
Videocon d2h appoints Saurabh Dhoot as executive chairman
MUMBAI: Direct to home (DTH) company Videocon d2h has named Saurabh Dhoot as executive chairman.
In this newly created position as executive chairman, Dhoot will continue to build the Videocon d2h brand and business model, overseeing all operations and strategic direction for the satellite Pay-TV provider, which has amassed more than 13 million digital subscribers since it launched in 2009.
Based in Mumbai, Dhoot joined Videocon d2h at its inception, serving as executive director.
In this position, he was responsible for overseeing the launch of the Pay-TV service and the initial $650 million investment. Through Dhoot’s leadership, Videocon d2h has achieved many “firsts” in the Indian DTH industry like the launch of 4K Ultra HD channel, the 1000 GB High Definition Digital Video Recorder, Wireless DTH headphones and Radio Frequency DTH Remote amongst others.
“I take great pride in all the success we’ve enjoyed at Videocon d2h, and I feel even more excited about what our terrific team and I will accomplish going forward. With 100 million homes expected to be digitalized in the next five years, Videocon d2h will play a leading role in the ‘Digital India’ campaign. We will continue to bring unique content, new mediums of delivery and innovative services to our consumers. With our new capital infusion from the US, it is time to begin the next wave of exciting growth and expansion,” said Dhoot
In April 2015, Videocon d2h became the first Indian communications and media company to be listed on the NASDAQ stock market. With this IPO, Videocon d2h is now the most valued Indian company on NASDAQ at a market capitalization of $1.2 billion.
Media investors Harry Sloan and Jeff Sagansky of Silver Eagle Acquisition Corp engineered the IPO. Silver Eagle contributed its $325 million cash, before payment for transaction expenses and warrant repurchases, and the Silver Eagle shareholders now own approximately 38 per cent of the equity in Videocon d2h.
“We have been impressed with both Videocon d2h’s rise in India’s DTH market and Saurabh’s talent, energy and vision in leading that charge,” Sloan said.
Sagansky added, “Videocon d2h is poised for growth, whether launching new dedicated channels and Services or increasing the level of advertising revenues. Under Saurabh’s guidance, the company is well positioned to maintain and expand its commanding market share.”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
