DTH
Videocon appoints Akshay Dhoot as head of technology
MUMBAI: Videocon has appointed Akshay Dhoot as head of technology. He brings in a fresh vision and energy towards the futuristic technology in the field of home appliances and consumer electronics.
In his new role, Dhoot will be instrumental in formulating technologically advanced products at Videocon and transforming the consumer electronics segment into a next-gen enterprise.
A graduate from the University of Warwick, UK, Dhoot pursued his bachelor’s in engineering specialising in manufacturing and automotive design. He has worked across Videocon Group companies and has also played a vital role in service, manufacturing and R&D sector for CE&HA and Videocon d2h.
Dhoot said, “The power of technology with frugal engineering has always fascinated me and I have envisioned transforming and enriching the user experience. I believe that there are infinite possibilities when it comes to technology out there, ready to be explored, and this is what my role at Videocon defines. This is an exciting and challenging phase for Videocon where we are launching many breakthrough products. With my passion and dedication, I foresee each and every product at the business armed with advanced technology and aim to take Videocon to greater heights.”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
