GECs
Viacom18 launches Har Din Diwali campaign with exclusive pricing for COLORS & COLORS Kannada
MUMBAI: Spreading the cheer this festive season, Viacom18 announces a-la-carte price for its flagship Hindi GEC COLORS and Kannada GEC COLORS Kannada at Rs 12/month each. In line with this special festive price, Viacom18 is launching a consumer awareness campaign ‘Har Din Diwali’ encouraging viewers to now subscribe to these channels at its new price point. As part of this offer, the a-la-carte price of COLORS and COLORS Kannada has been reduced from the present price of Rs 19 to Rs 12 per month each.
Commenting on the initiative, Viacom18 group CEO & MD Sudhanshu Vats said, “As a broadcast network, our aim is to make our channels more accessible and affordable to all viewers across the country. While we are launching a slew of exciting shows on our channels, this festive offer – ‘Har Din Diwali’will further empower our consumers to access their favourite shows at a more affordable price point.”
In addition to the celebratory pricing, the festive season will also witness the channels showcasing marquee properties such as Bigg Boss 13, Bigg Boss Kannada, ChhotiSardarni, Shakti, Khatron KeKhiladi,AgniSakshi, Lakshmi Baramma, Mangala Gowri Maduve, amongst others.
Viacom18 had introduced a pioneering awareness building campaign during the implementation of New Tariff Order, titled ‘Ek Me Hai More Yahaan’ that advocated the comprehensive value for money that the ‘COLORS Wala Value Plus Pack’ provided to its viewers. The campaign had also successfully highlighted the clear concerns of the consumers over the rising costs of entertainment channel packages across genres by defining the strategy of the network wherein all the bouquets across Hindi, English and Regional entertainment were packaged in a manner to help the viewers keep their monthly budgets in check.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
