GECs
Viacom18 expands its Hindi movies cluster with Colors Cineplex Bollywood
MUMBAI: Viacom18 Media is all set to make an exciting new addition to its existing bouquet of channels with the launch of Colors Cineplex Bollywood – the ultimate destination for Bollywood movies. The channel will launch with a robust library of Bollywood hits on 1 April 2021 across all leading DTH and cable platforms including DD FreeDish.
Targeted towards the metro audience of Mumbai and Delhi as well as Hindi speaking markets of Maharashtra, Gujarat, Uttar Pradesh, Bihar, Madhya Pradesh and Rajasthan, Colors Cineplex Bollywood aims to entertain and engage Bollywood movie buffs with a slew of titles spanning across different genres. In line with its brand proposition of ‘Hit Hai!’, the channel will showcase commercial potboilers of the 80’s such as Amar Akbar Anthony, Kaalia, Namak Halaal, to the 90’s hit movies like Hum Dil De Chuke Sanam, Raja Hindustani, Jeet, Dil, Kachche Dhaage to millennial favourites like Golmaal, Dabangg, Hera Pheri franchise as well as latest blockbusters like Chhalaang, Padmavaat, Student of the Year 2, Andhadhun thus catering to viewers of all ages. With its diverse offering, Colors Cineplex Bollywood will acknowledge the purest form of cinema which stands for wholesome entertainment.
Viacom18 Hindi mass entertainment and Kids TV network head Nina Elavia Jaipuria says, “The launch of Colors Cineplex Bollywood will bolster Viacom18’s play in the Hindi Mass entertainment category and strengthen our share in the Hindi movie genre specifically. Aimed at appealing to the masses, the channel is a natural extension of our current Hindi movie portfolio. We are excited about this launch and look forward to becoming the ultimate destination for the best of Bollywood on television.”
Viacom18 Hindi movies cluster head Rohan Lavsi, adds, “The charm of Bollywood movies lies in the unparalleled blend of intense drama, powerful action and soulful music delivered on a grand scale. Colors Cineplex Bollywood encapsulates wholesome entertainment defining the ultimate movie viewing experience for our viewers. With a robust library spanning decades, the channel will celebrate the iconic dialogues, unforgivable villains, energetic dancers, superstars and much-loved characters that have not only made an important contribution to Indian cinema but have also become an integral part of our daily lives.”
With the launch of Colord Cineplex Bollywood, Viacom18 will further expand its movie portfolio with an aim to gain significant presence in the Hindi movie space. With the telecast of only Hindi movies, the channel will fulfil the insatiable appetite for Bollywood movies. Colors Cineplex Bollywood’s launch will also be accompanied by a robust marketing plan.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
