GECs
Viacom18 appoints Mahesh Shetty as network head of sales
MUMBAI: Viacom18, today, announced the appointment of Mahesh Shetty as the Head – Network Sales. Mahesh will be reporting to Sudhanshu Vats, Group CEO & MD, Viacom18.
Speaking about his appointment, Sudhanshu Vats, Group CEO & MD, Viacom18 said, “Amidst market shifts, we continue to make strides across platforms and geographies as we build brand solutions powered by analytics and insights. The way ahead is to work more closely with our partners and identify customised whitespaces with an eye on delivering consumer centric ad solutions across platforms. Mahesh’s multi-industry experience will be an asset to Viacom18 as we accelerate our journey to integrate and dial up revenue.”
Mahesh Shetty, currently serving as the COO of Entertainment Network India Ltd. (popularly known as Radio Mirchi), has over 2 decades of experience in marketing, sales and general management across geographical regions, in the media and FMCG sectors. Mahesh started his career with PepsiCo to lead the beverage major’s marketing outreach in Maharashtra and Gujarat and over his decade long stint grew within the organization to become the General Manager, National Sales – Organized Trade. He, thereafter, joined Radio Mirchi, where over the course of 12 years, Mahesh has donned many hats and has led Radio Mirchi’s network expansion to 66 stations, expanded its presence in international markets and started and scaled up multiple revenue streams. Mahesh has successfully led his team to achieve dominant leadership in listenership and revenue market share in the highly competitive radio business.
Mahesh Shetty will be joining Viacom18 in April, 2019.
GECs
Sony PAL to air Sankat Mochan Hanuman from May 4 at 9 PM
Mythological series brings Lord Hanuman’s tale of devotion and courage back to TV
MUMBAI: Sony PAL is set to bring back the timeless mythological series Sankat Mochan Hanuman, with its premiere scheduled for May 4 at 9 PM. The show revisits the legendary journey of Lord Hanuman, offering viewers a chance to reconnect with one of Indian mythology’s most revered figures.
Centred on themes of devotion, courage and righteousness, the series traces Hanuman’s unwavering loyalty to Lord Ram and his fearless stand against evil. With its mix of dramatic storytelling and visually rich sequences, the show aims to deliver both entertainment and spiritual resonance, appealing to audiences across age groups.
The narrative unfolds as a larger-than-life saga, positioning Hanuman as the ultimate protector and a symbol of strength and selfless service. His journey, rooted in faith and duty, continues to strike a chord with viewers, making the series as relevant today as ever.
The cast features Gagan Malik as Lord Ram, Debalina Chatterjee as Sita, Nirbhay Wadhwa in the titular role, and Saurav Gurjar as Raavan. Their performances bring depth and authenticity to characters deeply embedded in Indian cultural memory.
With its return to television, the show is positioned as more than just a rerun. It taps into a renewed appetite for mythological storytelling, blending nostalgia with timeless values.
As audiences increasingly seek content that resonates beyond entertainment, ‘Sankat Mochan Hanuman’ offers a familiar yet powerful narrative, reminding viewers that stories of faith and courage never really go out of style.
