GECs
Viacom18 and Zeel eyeing a merger?
New Delhi: It’s the season for mergers. Following in the footsteps of big media mergers globally, two entertainment giants back home- Viacom18 Media Pvt Ltd and Zee Entertainment Enterprises Ltd (Zeel) are now reportedly looking to join hands to create a large firm, according to an unconfirmed news item in Mint on Monday.
If the reports are to be believed, the owner of the GEC Colors, Viacom18, and Subhash Chandra’s Zeel have initiated talks of a potential merger. It is too early to say, but, if the deal fructifies, the combined entity will end up owning and managing the largest number of TV channels in India, and probably globally. The combined media firm’s interest will span across broadcast, OTT, live entertainment, and movie production.
However, it is not the first time that such talks of coagulating companies in the television business have floated. The buzz has been proven to be unfounded in the past.
Last year, similar talks of a merger between Viacom18 and Sony Pictures Network fell apart, after the Mukesh Ambani-led Reliance Industries Ltd pushed for a majority stake in the combined entity as well. RIL owns a majority stake in Viacom18, which is a joint venture between TV18 Broadcast Ltd and US-based ViacomCBS Inc. While Network18 owns a 51 per cent stake in Viacom 18, Viacom holds the remaining 49 per cent.
Zee Entertainment Enterprises Ltd was founded by Essel Group’s Subhash Chandra and is majority-owned by foreign institutional investors – Investco Oppenheimer Developing Markets Fund and Ofi Global Fund China LLC. The company is run by Chandra’s son and CEO & managing director Punit Goenka.
A Zeel spokesperson refused to confirm or deny the speculative news item. Said a Zeel corporate official: “The company does not comment on speculation and rumours.”
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
