News Broadcasting
Viacom18 and Mondelez India come together to celebrate Valentine’s Day
Mumbai: Viacom18 in association with Mondelez India is all set to release a light-hearted celebratory song ‘Single Single’ this Valentine’s Day. The song, created as a brand solution content for Cadbury 5 Star, will debut exclusively on Viacom18’s social media handles.
‘Single Single’ is a song that encapsulates Cadbury 5 Stars’ laissez-faire positioning to ‘Do Nothing.’ Written and sung by Nikita Gandhi, the song stars celebrity influencer Anushka Sen. As part of this brand collaboration, Viacom18 has also planned an extensive marketing blitz driving instream inventory and interstitial ads across its social media handles.
This campaign was conceptualised by Mondelez India and Wavemaker India in partnership with Viacom18.
Viacom18 branded content-head Vivek Mohan Sharma said, “We are delighted to collaborate with Cadburys 5 Star and celebrate the festival of love with the country. ‘Single Single’ is a jovial song intended to uplift the mood and normalize singlehood this Valentine’s Day. Through Nikhita Gandhi’s voice and Anushka’s grace, we have created a harmonious symphony that is sure to bring smiles.’
Mondelez India spokesperson said that the association brings yet another rendition of our mantra to take a break and ‘Do Nothing’ even when the world pushes you to participate in the merriment of love this Valentine’s Day. “Being at the center of today’s youth culture, the song ‘Single Single’ aids in molding our brand message the way they’d like to express and communicate to the rest of the world aka celebrate singlehood. Our strategic collaboration with Viacom18 will ensure unmatched entertainment across social media handles and spread cheer in India,” stated the spokesperson.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
