DTH
Viacom asks YouTube to remove unauthorized clips
MUMBAI: YouTube, the online video sharing site from Google faces yet another controversy as Viacom asks the website to remove more than 100,000 unauthorized clips from its hugely popular video-sharing site.
Viacom has been through several rounds of talks with YouTube and Google but has not managed a breakthrough as far as ‘filtering’ or ‘revenue sharing’ for clips and video is concerned.
Viacom said in a statement that after several months of talks with the website “it has become clear that YouTube is unwilling to come to a fair market agreement that would make Viacom content available to YouTube users.”
Viacom has repeatedly negotiated with YouTube and Google to deliver on several “filtering tools” to control unauthorized video from appearing on the site.
Although the company is asking YouTube to take the clips down, it has not taken legal action.
Under federal copyright law, online services such as YouTube are generally immune from liability as long as it responds to takedown requests. But the legal lines blur when another user posts the same video.
YouTube said in a statement that it would comply with the request from Viacom and said that it cooperates “with all copyright holders to identify and promptly remove infringing content as soon as we are officially notified.”
In November, YouTube had agreed to delete nearly 30,000 files after the Japan Society for Rights of Authors, Composers and Publishers complained of copyright infringement.
Some media companies such as CBS Corp. and General Electric Co., NBC Universal have made deals to allow YouTube to use video clips from their programming. But the site is yet to agree over ways to get compensated for the use of their copyrighted material.
Universal Music Group had threatened legal action for copyright infringement and piracy of music videos. It later reached a licensing deal with them last year.
Despite Viacom’s problems with YouTube, the company’s MTV Networks division reached a licensing deal last year with Google that allows the search company’s video service to use clips from MTV and its sibling networks under a revenue-sharing agreement.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
