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Abhishek Jha exits Snap Inc, joins InMobi as director head of advertising
India’s adtech pioneer taps a seasoned digital sales hand as the battle for ad budgets intensifies
BENGALURU: Abhishek Jha is switching lanes. After a 2.5-year, high-octane run at Snap Inc., the digital ad sales veteran is joining InMobi as director and head of advertising for India, signalling fresh momentum in the country’s fiercely fought adtech market.
The move caps what Jha describes as an “intense, action-packed” stint helping shape the contours of Indian advertising at Snap, where he worked across streaming, gaming and technology. Now he lands at InMobi, long regarded as a pioneer of mobile advertising and one of India’s earliest unicorns, to steer its India ads business at a time when brands are chasing measurable, performance-led growth.
Jha brings more than a decade of digital and media sales experience. At Meta, he led growth across e-commerce, D2C, retail and CPG, managing large portfolios and scaling revenues sharply. Earlier roles at HT Media Ltd and Snapdeal saw him build pipelines, court big brands and push digital adoption inside traditional media setups. A brief start came with a stint at Citibank India, and an MBA from Faculty of Management Studies.
For InMobi, the hire adds a battle-tested operator with cross-platform nous and client relationships. For Jha, it is a bet on scale, innovation and a home-grown player in a globalised ad market.
A chapter closes, another opens, and in India’s ad wars, the next innings is rarely quiet.
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Pulse launches 7th Loyalty Day with #PulseUpYourDrink campaign
Runs May 1 to 15, invites fans to create drinks, 100 winners get merchandise.
MUJMBAI: If candy had a cocktail hour, Pulse is ready to stir things up literally. The Dharampal Satyapal Group’s confectionery brand has rolled out the seventh edition of Pulse Loyalty Day, anchored by a new digital-first campaign, #PulseUpYourDrink, running from May 1 to May 15, 2026. The idea: turn a tangy candy into a creative ingredient, and let consumers do the mixing. Tapping into a growing trend of flavour experimentation, especially among Gen Z and millennials, the campaign invites fans to create mocktails and beverages using Pulse candy. The format leans heavily on user-generated content, with participants encouraged to share their creations on social media by tagging @passpass_pulse.
To kick things off, a set of chefs will introduce Pulse-inspired mocktail recipes, setting the base for fans to remix and reinterpret. Actor Mannara Chopra joins the campaign to amplify reach, signalling a continued focus on youth engagement.
The activation is designed to play out across the digital ecosystem, with nano and micro influencers driving participation and conversation. As an added incentive, 100 participants will win Pulse-branded merchandise, blending fandom with rewards.
Pulse, which has led the hard-boiled candy segment for the past nine years, is increasingly positioning itself as more than just a product leaning into culture, community and online behaviour. Loyalty Day, now in its seventh edition, has evolved into a recurring digital moment where consumers actively co-create the brand narrative.
The strategy is clear: keep the flavour familiar, but the engagement fresh. Because in today’s attention economy, even a candy needs to stay in the mix.
