DTH
Verizon, Intel bring online PC gaming to TVs
MUMBAI: US wireless service provider Verizon and chip major Intel have collaborated to enable consumers to play popular PC games on their television sets through IntelViiv technology-based PCs.
This makes the games more enjoyable and accessible than ever before.
The companies will also market a version of PlayLinc, a new game messenger that provides a faster and more entertaining way to enjoy multiplayer games online. PlayLinc, which is free, provides a variety of features, including free private servers, VoIP integration and the ability for players to track when their friends are online and ready to join a game.
Verizon director of new product development Colson Hillier says, “We’re creating a graphics-rich, ’big-screen’ game-playing experience for the entire family. The games that families now enjoy on their PCs will become larger than life, more fun to play and accessible in virtually every room of the house, through linkages between a family’s PC and their TV. This is an extension of Verizon’s commitment to provide customers with the content and service they want, whenever they want it, and however they want to receive it.”
TThe Verizon Games on Demand service enables users to play popular PC games on their TVs through Intel Viiv technology-based PCs running Microsoft Windows XP* Media Center Edition 2005 (MCE). Using a wireless game controller and MCE remote control, consumers can play a broad array of games from the comfort of their favorite couch or easy chair, also referred to as the “10-foot view” of the television set. Consumers can access the service through the Media Center Edition menu system by selecting the service using their remote control.
Verizon Games on Demand combines the power and flexibility of the Intel Viiv technology platform, featuring the Intel® Core™ 2 Duo processor, with the speed and reliability of Verizon’s broadband networks and the innovation of its growing online gaming services.
Intel’s digital home group VP Kevin Corbett, said”Intel Core 2 Duo processors deliver exceptional PC gaming performance and are the foundation for Intel Viiv technology, which is helping to ignite new digital entertainment experiences. The combination of Intel Viiv technology and Verizon Games on Demand provides consumers with a wide selection of popular gaming experiences for both the PC and the TV, which adds a whole new dimension to online gaming.”
Intel Viiv technology helps connect the PC to the TV and enables consumers to simplify, share and control their games, music and movies with the energy-efficient performance delivered by the Intel Core 2 Duo processor¹. The technology is widely supported by a number of PC and consumer electronics manufacturers, as well as content and service providers such as Verizon.
Verizon Games on Demand features click-and-play access to PC games that appeal to many different gamers, including adults and children. The service was named a Popular Mechanics Editor’s Choice at the 2006 International Consumer Electronics Show. The service will feature:
* 3-D navigation and launch via the MCE remote control
* Schedule game downloading and prioritize or change the schedule for future game play
* Click-and-play experience with no game installation process
* Wireless gamepad controls that create a console-like playing experience
* Ability to choose games based on rating, genre or other criteria
* Automatic system check to ensure the PC has the necessary drivers and available memory, among other things, to run each game, along with automatic system updates
* Accelerated game downloads to begin playing even before the download is completed
* Graphics that Intel says makes casual game playing as exciting as sophisticated console gaming.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
