iWorld
Vdopia & BlueKai to enter into global agreement
MUMBAI: Vdopia announced that it has integrated with BlueKai data to provide Vdopia’s customers with advanced mobile video targeting on a global basis.
BlueKai mobile data will be integrated into Vdopia’s platform for mobile audience targeting, giving its advertisers’ access to 330 million unique mobile users (iOS and Android). Data from BlueKai, as well as other mobile targeting partners, will enrich Vdopia’s own data resulting in segment targeting abilities that are constantly refreshed to provide broad reach at scale.
Vdopia already offers mobile targeting based on context, device type, time, operating system, location, demographic information and audience behavior. The addition of BlueKai’s 3rd-party data provides additional targeting parameters to help brands reach their intended audiences with more impact and efficiency.
“Vdopia has always had the industry’s most comprehensive set of video creative units for mobile. The addition of BlueKai data sets will vault us into a global leadership position in targeting effectiveness,” said Vdopia chief business officer & co-founder Saurabh Bhatia.
“No other company offers the worldwide audience reach for mobile video advertising that we provide for our customers,” added Bhatia.
“In 2013, advertisers increased spending on mobile video advertising by 167 per cent and will increase spending by 81 per cent this year. With such a large investment in mobile video, advertisers must deploy the most advanced campaign targeting tools to maximise their ROI. With Vdopia and BlueKai together, they will get just that,” pointed out BlueKai vice president of mobile Jeff Frantz.
“Advanced mobile video targeting sharpens access of advertisers to the right audience while choosing the parameters that are most effective to their campaigns. Our association with BlueKai will help us elevate our cutting edge video advertising solutions in this fast growing segment,” mentioned Vdopia vice president – APAC Preetesh Chouhan.
iWorld
Prime Video drops trailer for Lukkhe, a rap crime drama starring KING in his acting debut
Eight episodes of revenge, redemption and hard-hitting rap arrive on the streaming platform on 8th May
MUMBAI: Prime Video has unveiled the trailer for Lukkhe, an eight-episode musical action drama built around the world of rap, crime and bruised relationships — and it has done so in suitably loud fashion, launching it at a live concert in Mumbai featuring electrifying performances by KING, Amira Gill, Akshath, Raashii Khanna, Ruaa Kayy and RUTVXK. As if that were not enough, the show’s music album was also dropped at the event, in collaboration with exclusive music streaming partner Amazon Music and music label Warner Music India.
The series is directed by Himank Gaur and produced by Vipul D. Shah and Rajesh Bahl under the banners of Optimystix Entertainment and White Guerrilla LLP. It is created and executive produced by Agrim Joshi and Debojit Das Purkayastha.
The cast is the talking point. KING, the acclaimed Indian rapper and songwriter, makes his acting debut as MC Badnaam, a performer consumed by rivalry and hunger for recognition. Raashii Khanna, returning to Prime Video after Farzi, plays Gurbani. Palak Tiwari, making her streaming debut, plays Sanober. Lakshvir Singh Saran plays Lucky. The ensemble also includes Nakul Roshan Sahdev, Kritika Bharadwaj, Shivankit Parihar, Yograj Singh and Ayesha Raza Mishra in pivotal roles.
The trailer plants its flag squarely in the tension between MC Badnaam and his rival MC OG, played by Parihar, while threading in the love story between Lucky and Sanober. The soundtrack, which spans hard-hitting rap anthems to emotionally charged melodies, is as much a character in the show as any of its leads.
Gaur was candid about what drew him to the project. “Lukkhe gave me a chance to dive into a world that’s loud, emotional, and constantly on edge,” he said. “What stayed with me was how every character is chasing something personal, and music becomes their way of expressing it. Working with this cast, especially KING in his debut, along with Raashii, Lakshvir, and Palak, was incredibly rewarding because they brought honesty that elevated every moment.”
Khanna reflected on her character with evident relish. “Playing Gurbani in Lukkhe was a really intense and fulfilling experience,” she said. “What I found most interesting was how her strength comes from something deeply personal, which shapes every decision she makes. It was about finding that balance between vulnerability and grit.”
KING, stepping in front of the camera for the first time, was characteristically direct. “Stepping into Lukkhe as MC Badnaam has been a defining moment for me,” he said. “What drew me in was how real his hunger and need to be heard felt. It’s something I connect with as an artist. Bringing music into his journey made the experience even more personal.”
Tiwari described the role as a first on multiple fronts. “It was my first time working with Prime Video, and the whole experience felt new and creatively satisfying,” she said. “Being part of a story that has both intense and heartfelt moments, along with a team that brought so much honesty to it, made this journey truly memorable.”
Saran, for his part, zeroed in on what made Lucky tick. “Lucky is someone who’s trying to move forward while still carrying the weight of his past, and that push-pull made him really interesting to explore,” he said. “There’s a sincerity to his journey that I hope people connect with.”
Lukkhe premieres on Prime Video in Hindi on 8th May, across India and in more than 240 countries and territories worldwide. In a streaming landscape drowning in crime dramas, this one is betting that putting a rapper at its centre – and meaning it – is enough to cut through the noise. On the evidence of the trailer, it might just be right.
