Kids
UTV’s Hungama TV unveils its logo
MUMBAI: UTV’s to be launched channel for kids Hungama TV unveiled its brand identity today. Scheduled to be launched in August – September 2004, the 24-hour channel’s new orange-yellow-green logo is designed so as to “symbolise freshness, joy and vibrancy”.
Conceptualised and developed by t-a-g, an international LA based design agency, the logo- created out of deft brush strokes- is a designed to be a fun filled identity that will appeal to the kids, says a company release.
According to the company brief, the logo reinforces the to-be-launched channel’s core values: fun, bliss, spontaneity and the innate Indianness.
The release informs that the intent of Hungama TV is to create a space owned completely by kids. The multi colour logo, says the release, capsulate exacting the same with its joyful colour scheme and an eye catching visual appeal. The H of the Hungama TV logo is in a human form moving in freestyle, just like kids conveying the key brand attributes of youth, vigor, zest and enthusiasm, adds the release.
Says Hungama TV COO Purnendu Bose, “Like all our efforts, so far, our focus has been kids – even in logo development. The only inspiration or source where it comes from is the kid’s mind. In many ways, logos are like faces–they speak, subtly conveying information about the brand just as faces can tell us about the people. Just like children the logo has a refreshing and appealing kids personality.”
“The colour palette is a fusion of contemporary shades including a bright orange conveying happiness, warmth, and olive green communicating harmony, prosperity, and efficiency. Lastly, bright yellow- a colour capable of charming god capturing the energy, verve, and cheerfulness of Indian kids,” offered Bose about the the colours used for the logo.
“Children like to doodle anything that is close to their hearts, therefore in our attempt to create this bond of closeness, this little “h” actually provides itself as a ready target for doodling. Going forward this little “h” has a packed schedule in the coming months because he is expected to do a lot of crazy things come August and he’s surely going to endear children and adults alike,” he added.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
