GECs
UTV launching youth-centric entertainment channel in JV with Astro
MUMBAI: Ronnie Screwvala has swung back into action. After selling off kids channel Hungama TV to Walt Disney in July, he is making a re-entry into the broadcasting space.
Screwvala’s UTV Software Communications Ltd. is forming a 50:50 joint venture with Malaysia-based Astro for launching a Hindi general entertainment channel (GEC) aimed at the youth. An investment of Rs 2 billion will be earmarked towards this.
The new venture will operate across multiple platforms, including a television channel, gaming, mobile, licensing and merchandising, ground events and the internet.
The first television channel in Hindi is slated for launch in the second quarter of 2007, supported by a huge multimedia campaign and multi-city ground events. UTV is currently conducting extensive research on this target group as an input to its programming and marketing designs.
The plans for the venture include the launch of multiple channels across languages in India and Southeast Asia. UTV had earlier entered into a business co-operation arrangement with Astro to set up kids channels in Malaysia and Indonesia, which launched on the Astro platform earlier this year.
Screwvala is looking at creating a channel targeted at audiences between the age group of 15-25 years. In Hungama TV, the core audience was 4-14 years.
Walt Disney has acquired 14.9 per cent stake in UTV, offering the multinational giant to participate in expansion opportunities in India. With the buyout of local Hindi channel Hungama TV in a combined purchase deal, Disney has already consolidated its position in the kids segment.
UTV recently received the FIPB (Foreign Investment Promotion Board) and other regulatory approvals for the sale of stake to Walt Disney. It may be recalled that Astro had signed the MoU with UTV to acquire 26 per cent in Hungama TV but with Disney later making a combined purchase offer, the deal didn’t sail through.
Astro has ambitious plans in India and, along with Value Labs and NDTV, bought out the operations of Radio Today, the radio division of Living Media Group, which runs under the Red FM brand.
The GEC segment is poised to see further activity with NDTV planning to make an entry. Star Plus continues to lead the space but is being challenged by Zee Telefilms. Sony TV hopes to stage a comeback with Big Boss.
Screwvala’s attempt, analysts say, will be to carve out a specific target audience as he so successfully did in the kids space.
Meanwhile, Disney’s acquisition of Hungama TV has concluded with the final approval from the FIPB. This was followed by the inflow of Rs 1.4 billion ($ 31.125 million) from Disney to UTV within a week. Disney has also invested Rs 670 million ($ 14.5 million) towards a 14.9 per cent stake in UTV. The two companies are now working out synergies in areas across television content production, movie production and broadcasting.
“We will be working along with Disney in the areas of TV, animation and movies,” says UTV CEO Ronnie Screwvala.
Areas of common involvement have been identified including the launch of niche channels, movie co-productions and television content creation by UTV for Disney channels.
UTV scrip slipped 2.7 per cent in the BSE to end today at Rs 258.70.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
