Kids
UTV hopes to double revenues from content business
MUMBAI: UTV expects to garner Rs 1.2 billion from its TV content production business in the current fiscal.
“Movies will fetch us around Rs 75-80 crore (Rs 750-800 million). Our projection from Hungama TV is between Rs 25-40 crore,” said UTV chief executive officer Ronnie Screwvala at a media briefing announcing the launch of the company’s kids channel hungama TV.
“Our focus will be in three areas – TV content production, movies and broadcasting. We expect to grow vertically in each of these segments,” Screwvala added.
Revenue from TV content business was Rs 650 million in 2003-04 while movies accounted for over Rs 220 million. “We will have earnings reflected from four movies this year. The surge will also come from our movie distribution business,” said Screwvala.
Commenting on the much-delayed initial public offering (IPO), Screwvala said that it would happen after Hungama TV had settled down. “It is better to have a pie in both the content as well as broadcasting business. There is no immediate fund requirement as we sold our entire stake in Vijay TV to Star. We plan to have our IPO within 2-3 months,” he said.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
