DTH
UTStarcom associates with China Telecom for IPTV
MUMBAI: UTStarcom, Inc., a global player in IP-based, end-to-end networking solutions and services, has announced contracts with China Telecom to deploy its RollingStream(TM) end-to-end IPTV solution in two cities in the Fujian Province in southern China.
UTStarcom’s RollingStream is an end-to-end solution designed for telecommunications operators and broadband service providers to deliver broadcast quality TV and on-demand entertainment programming over IP networks.
“We believe that IPTV will be a driving force in the development of broadband services throughout China as consumers discover the freedom of timeless television and the variety of choices and value-added services that our RollingStream system can offer,” said Bill Huang, chief technology officer and senior vice president of engineering for UTStarcom. “Both Fuzhou and Quanzhou represent exciting and fertile opportunities for the growth of IPTV as less than 5 percent of the population in each city currently has access to broadband services.”
In Fuzhou, the capital city of Fujian Province with nearly six million residents, the initial deployment has a capacity of 12,000 concurrent media streams, covering the major metropolitan areas of the city. Initially it plans to offer users 70 channels of live broadcast television with “time-shifting” capabilities and approximately 3,000 hours of video-on-demand. The operator is targeting 50,000 users by the end of 2006, states an official release.
In Quanzhou, a coastal city with approximately 6.5 million residents, the initial deployment is planned to support 37,000 concurrent media streams and covers the city’s main districts and initially offers users 70 channels of live broadcast television with “time-shifting” capabilities and approximately 5,000 hours of video-on-demand. The operator is targeting 80,000 users by the end of 2006, the release adds.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
