News Broadcasting
US sniper coverage delivers record ratings
MUMBAI: If there was any doubters as to the possibilities open to the news channel wannabes queuing up to launch over the next few months catch a load of this.
The Washington sniper case that has had all news channels in the US on a feeding frenzy has delivered record ratings for the all-news networks.
Fox News Channel, which had averaged 901,000 viewers for a total day since the sniper story broke in early October, averaged 1.7 million viewers for the day, according to data from Nielsen Media Research. CNN, which had averaged 767,000 on sniper-coverage days, attracted an average 1.3 million viewers Wednesday, reports emonline.com.
MSNBC, which had averaged 434,000 viewers since the first sniper shooting, averaged 676,000 on Wednesday. Prime-time viewership spiked to an average of 3.2 million viewers for Fox, 2.8 million for CNN and 1.4 million for MSNBC.
However, the monster ratings cannot detract from the fact that the obsessive coverage has been widely criticised as possibly having increased the death toll from the attacks. There were also accusations that speculation dominated reporting.
“The media engaged in overkill. It was all-sniper, all the time, and that heightened the fear level,” Hill & Knowlton consultant was quoted as saying.
The flip side to this is that there are those who claim that the through aggressive reporting and unusual cooperation with the police, the press may have played a significant role in the capture of the suspects.
News Broadcasting
Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore
PAT improves to Rs 306.6 crore, margins steady amid cost pressures.
MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.
Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.
However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.
Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.
At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.
On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.
Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.
The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.
