Kids
US kids increasingly becoming glued to the TV
MUMBAI: Media-savvy children in the US are tuning into television programmes and are using increasingly sophisticated media at a younger age..
A report The US Kids Market, 6th Edition focusses on the trends in the three to 12 year-old population and was conducted by market research publisher Packaged Facts. The report reveals that watching television is a universal activity among 98 per cent of 4- to-6-year-olds.
More disturbingly the report indicates that a nightmarish scenario of the baby couch potato is becoming a reality. 89 per cent of zero to three year olds are tuning in. Further, two out of three kids in this tender age bracket have turned the TV on by themselves, while more than half can change channels with the remote.
The report also noted that these children spend as much time outside as they do using screen media, like TV, videos and DVDs, computers, and video games. These statistics, combined with the fact that 70 per cent of four to six year olds and 31 per cent of kids three and under have used a computer, help to explain why the influence of media on U.S. children, and children on parental buying decisions through pester power is growing.
The report shows that 41 per cent of parents agree that kids significantly influence brand purchasing, while 69 per cent agree that kids are over-exposed to materialism. Packaged Facts has stated that perhaps the most surprising finding was how kids have become adept at manipulating the technology and their parents.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
