News Broadcasting
Upbeat etc to celebrate third birthday with three new shows
MUMBAI: Predominantly music channel etc whose motto is Aakhir Dil Hai Hindustani will celebrate its third birthday on 26 August. It has announced a few innovative programmes to commemorate the event
The channel has reason to be upbeat. According to TAM in total markets and age group 4+ (Period 17.7.02 to 20.7.02 and time of 15 minutes +) etc has a channel share of 31 per cent while closest rival MTV is 25 per cent, B4U Music is 17 per cent, Channel [V] is 13 per cent and Zee Music is 5 per cent.
The channel will telecast the 2 hour event Fusion For Peace led by Violinist maestro Dr. L. Subramaniam on 1 September at 7 pm. An official release informs that this will mark the first time that any satellite channel is telecasting a fusion programme.
The event sees musicians from different countries coming together in this event of International Jugalbandi. Seeta Subramaniam, Narayan Subramaniam and Lakshminarayana Subramaniam will render their voice range with Kavita Krishnamurthy Subramaniam and Dr. L. Subramaniam. Bi Lizie Tra with Goui Bi Gohi Johnson from the Ivory Coast of Africa will play Percussion. Karsten Vogal from Denmark plays the saxophone, A. Sivamani Drums, Alex Rostotsky from Russia will play electric Base, Matthias Muller from Germany will be on Guitar, Sanjay Wandrekar and Karsten Vogal will be on Keyboard, Sarosh Izedyar on Guitar, Nagraj on Flute.
2 September will see the launch of new Road Show Bole Hindustaan at 7.30 pm with repeats on Friday at 6 pm. This show will see viewers of etc expressing their views and choices on the channel. On 3 September the channel will tickle the funny bone with the journey of Rajnikant fan Pillai and Sharughan Sinhas follower Pandey at 7.30 pm with repeats on Sunday at 12.30pm. The musical comedy Pandey Pillai Take – 2 creates laughter for the depressed souls and guffaws for others. The reinvention of Pandey and Pillai will telecast every Tuesday at 7.30 pm.
Baaps of Bollywood will start airing on the channel from 5 September at 8.30 pm with repeats every Sunday at 1.30 pm. This is a weekly dedication to the great masters of performance in Indian Cinema. Divided in four parts this dedication will highlight the professional as well as personal growth of one artiste every month. Anchor Suresh Menon will take the viewers down the memory lane in garbs of Bollywood personalities to make this show into an infotainment. The first star to feature in the show is Ashok Kumar.
News Broadcasting
Times Network to air JVC Exit Poll across 5 regions on April 29
Four-hour broadcast spans states and Puducherry with data-led analysis
MUMBAI: Times Network is set to roll out what it calls one of its most expansive election programming efforts yet, culminating in the JVC Exit Poll on 29 April, with a multi-hour broadcast spanning key poll-bound regions.
The exit poll will air across Times Now and Times Now Navbharat, beginning at 5pm and 4pm respectively. Co-powered by Vedanta and Jindal Stainless, the programming aims to combine on-ground reportage with data-driven projections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
The network has deployed over 50 journalists across these regions, gathering voter sentiment and local insights in the run-up to polling. The effort builds on its ongoing election formats such as Election Yatra and Election Premier League, which have tracked campaign narratives and community-level issues.
In parallel, Times Now Navbharat has focused on constituency-level reporting in West Bengal through its Jan Gan ka Mann series, capturing voter opinions across diverse segments.
The coverage has also featured interviews with prominent political leaders. Kerala chief minister Pinarayi Vijayan and Congress leaders Ramesh Chennithala and V D Satheesan have appeared on the network’s election specials. From Tamil Nadu, voices including deputy chief minister Udhayanidhi Stalin, DMK MP Dayanidhi Maran, BJP leader K Annamalai and NTK’s Seeman have also featured in discussions.
On the day of the exit poll, the network’s primetime anchors, including Navika Kumar, Zakka Jacob and Sumit Awasthi, will lead the coverage. They will be joined by a panel of political analysts, psephologists and senior journalists offering real-time insights and interpretation of trends.
The programming will integrate grassroots reportage with analytics from the JVC Exit Poll, aiming to give viewers an early sense of electoral outcomes ahead of the official results on 4 May.
With its combined English and Hindi broadcast reach, Times Network is positioning this effort as a comprehensive look at voter sentiment, blending field reporting, data and debate to decode what could lie ahead when the final mandate is revealed.
