UP Warriorz team up with Joy Personal Care in new multi-year deal

MUMBAI: The UP Warriorz have added a fresh layer of shine ahead of the new Women’s Premier League season, unveiling a multi-year partnership with Joy Personal Care. The Capri Sports-owned franchise announced the tie-up with the popular Indian skincare brand, signalling a collaboration built on confidence, wellbeing and everyday care.

Under the association, Joy Personal Care will support the squad with a range of products and wellness touchpoints aimed at enhancing comfort both on and off the field. The partnership will also branch into fan engagement and community initiatives that celebrate self-care and positive daily routines.

UP Warriorz COO Kshemal Waingankar, said the partnership was a natural fit. “Joy Personal Care’s focus on quality and inclusivity aligns strongly with our values. We are grateful for their support and look forward to watching this collaboration grow.”

Joy Personal Care sees the association as both a strategic and cultural investment. RSH Global co-founder and chairman Sunil Agarwal, said the brand has long championed women who push boundaries. “This partnership strengthens our presence in the northern region and deepens our consumer connect. It reinforces our mission and energises our support for women’s sport in India.”

CMO Poulomi Roy highlighted the moment as a turning point for women’s cricket. “The recent World Cup win reminded us that excellence has no gender. Partnering with the Warriorz at a time when women’s sport is reshaping cultural narratives feels timely and powerful. We believe in confidence and inclusivity, and this association reflects that.”

As associate sponsor, Joy Personal Care will appear on team jerseys and merchandise throughout the season. The brand will also collaborate with players, fans and local communities through campaigns and product experiences designed to make everyday skincare simple, accessible and joyful.

With this partnership, the Warriorz gain more than a sponsor. They gain a cheerleader for confidence, care and the growing power of women’s sport.