A sweeping BBC-Collective Newsroom study finds women's participation doubled in six years, viewership is soaring, but stubborn stereotypes, safety fears threaten to derail the momentum
Skincare brand backs UP Warriorz with a feel-good digital push built on women’s solidarity
Beauty major partners women-first franchise in confidence-led, season-long WPL play
Skincare brand and WPL side join forces to boost confidence, wellbeing and fan joy
Launch #TrashTalkCleanUp campaign advocating for a safer online space for women cricketers.
