Hindi
UFO Moviez aims to reach 500 screens by Diwali; to make international foray
MUMBAI: United Film Organizers (UFO) Moviez a pioneer in digital cinema and with 400 theatres across 14 cities in India having its installations, has plans to increase the figure to 500 by Diwali.
UFO moviez has tied up with producer Sajid Nadiadwala for his forthcoming film Jaan-e-mann for brand building promotion and to create awareness about digital cinema.
“Our association with Jaan-e-mann is a joint promotional and brand building exercise. UFO will showcase the film in its 400 theatres across India and Jaan-e-mann will carry the branding of UFO in their print and optical media,” said UFO Moviez vice chairman and director Raaja Kanwar at a media briefing yesterday.
UFO executive director and CEO Sanjay Gaikwad added, “By the time the film releases in Diwali, we will achieve our target of 500 theatres. And as per UFOs’ roll out plan we are to achieve a target of 1000 theatres by March 2007 and 2000 by March 2008.”
With an objective to revolutionise the distribution and exhibition system in cinema, UFO was officially launched in November 2005 and within less than a years time, plans a foray into the international market.
This initiative has been taken by UFO after acquiring the rights to Mpeg 4 Digital Cinema Solutions from DG2L Technologies Pvt Ltd.
“The response that we have got from India is helping us to take this leap in the international market, say Middle East and European nations, where Bollywood films are popular. And with Mpeg 4 digital cinema solutions, the task will become easy. This technology will provide greater flexibility, effieciency and cost savings,” added Gaikwad.
Digital screening of films through the technology offered by UFO not only reduces the cost of prints but also helps the distributors and exhibitors, who have to pay a nominal amount for acquiring the print of the film and showing it in theatres.
“The distributer pays Rs 250 for a single print and the exhibitor pays Rs 275 for the same as compared to the Analog print for which they have to spend something between Rs 16,000 – Rs 17,000. Moreover, the server in the UFO system installed at the theatre can store upto 15 films, which gives flexibility to the exhibitors to play different films at different times of the day,” said Gaikwad.
This technology is proving beneficial for the distributors and exhibitors in B and C cities where films would hit the theaters two-three weeks after its release, which would in return hamper the box office collection. But with digital cinema installations in these cities, audience are getting to see the films in the very first week of its release.
UFO Moviez had recently announced that it will invest Rs 1.5 billion in the next three years to digitise 1,000 movie halls of Chennai-based Pyramid Saimira Theatres Ltd. As per a tie-up agreement between the two companies, UFO Moviez would provide end-to-end digital cinema solutions for these 1,000 theatres.
Hindi
GUEST COLUMN: Why film libraries & IPs are the new engines of growth
Unlocking value through catalogue strength and IP synergy
MUMBAI:In a media landscape defined by fragmentation, platform proliferation, and ever-evolving audience behavior, the economics of filmmaking are undergoing a fundamental shift. No longer confined to box office performance, a film’s true value is now measured across an extended lifecycle that spans digital platforms, syndication networks, and global markets. As content consumption becomes increasingly non-linear and algorithm-driven, film libraries and intellectual properties (IPs) are emerging as strategic assets, capable of delivering sustained, long-term returns. For Mohan Gopinath, head – bollywood business at Shemaroo Entertainment Ltd., this transformation signals a decisive move from hit-driven models to portfolio-led value creation. In this piece, Gopinath explores how legacy content, when intelligently repurposed and distributed, can unlock recurring revenue streams, why the interplay between catalogue and original IP is critical, and how media companies can build resilient, future-ready entertainment businesses.
For all these years, we thought that a film is successful if it performs well in theatres. There are opening weekend numbers, box office milestones, and distribution footprints that gave a good picture of how the movie has done commercially and also tell us about its cultural impact. However, there are multiple platforms today, always-on content ecosystem, which has caused a shift. Today, the theatrical performance is not the culmination of a film’s journey but merely the beginning of a much longer and more dynamic lifecycle.
Film libraries today are emerging as high-value, constantly evolving assets that deliver sustained returns well beyond initial release cycles. This becomes a point of great advantage for legacy content owners with diverse catalogues, to shape long-term business outcomes.
According to FICCI-EY, the media and entertainment industry of India achieved a valuation of Rs 2.78 trillion in 2025 which is expected to reach Rs 3.3 trillion by 2028 through a compound annual growth rate of approximately 7 per cent and digital media will bring in more than Rs 1 trillion to become the biggest sector which generates about 36 per cent of overall market revenues.
This shift is the expansion of distribution endpoints. We know how satellite television was once the primary secondary window but today, it coexists with YouTube, OTT platforms, Connected TV, and FAST channels. Each of these platforms caters to distinct audience demographics and consumption behaviors, helping content owners to obtain more value from the same asset across multiple formats.
For instance, films that had great reruns, now find continuous engagement across digital platforms. On YouTube, classic Hindi cinema continues to attract significant viewership, reaching audiences across generations and geographies with remarkable consistency. At Shemaroo Entertainment, this is reflected in our film library shaped over decades as part of a long association with Indian entertainment. From classics such as Amar Akbar Anthony to much-loved entertainers like Jab We Met, Welcome, Dhamaal, Phir Hera Pheri, Dhol, Golmaal, and Bhagam Bhag, many of these titles continue finding new audiences while retaining their place in popular memory. Their enduring appeal reflects how culturally resonant stories can continue creating value over time. Similarly, FAST channels have created curated, always-on environments where catalogue content can continue to thrive through star-led and genre-based programming.
This multi-platform approach has very well transformed films into long-tail IP assets which are capable of generating recurring revenue across advertising, subscription, and syndication models.
The evolution of audience behavior is equally important. Nowadays, it’s more important to find what’s more relative than what’s recent as viewers are more influenced by mood, memories, and algorithmic suggestions than by release schedules. Even if a movie was released decades ago, it can trend alongside a newly released movie, if surfaced in the right context. Thoughtful packaging, whether through festival-based playlists, actor-driven collections, or genre clusters, allows catalogue content to remain dynamic and continuously discoverable. Shemaroo Entertainment has built extensive film libraries over decades and its focus has mostly been on recontextualizing content for the consumption of newer environments. This process doesn’t just include digitization and restoration, but also re-packaging of films as per platforms.
Syndication itself has evolved into a key growth driver. In perspective, when looking at the domestic market, curated content packages continue to find strong demand across broadcast and digital platforms. Meanwhile, in the international market, especially in markets like Middle East, North America and Southeast Asia, the appetite for Indian content is opening up new monetization avenues. Here, the ability to package and position catalogue content effectively becomes as important as the content itself.
Importantly, the need to re-package catalogue content does not diminish the role of new content. In fact, originals and fresh IP are essential to sustaining the long-term value of a film library because they act as discovery engines that bring audiences into the ecosystem, while catalogue content drives depth, retention, and repeat engagement.
This interplay between the “new” and the “known” is what defines a robust content strategy today. While new films generate spikes in consumption, catalogue titles offer familiarity and comfort. These are factors that are increasingly valuable in an era of content abundance and decision fatigue. This is also shaping our strategy, drawing value from both a deep catalogue assets and a growing focus on original IPs to strengthen long-term audience engagement and build more predictable revenue streams.
There is growing recognition that long-term value in entertainment will be shaped not only by how intelligently existing content continues to live, travel and find relevance, but also by how consistently new stories are created to renew that ecosystem. In that sense, film libraries and original IP are not parallel bets, but reinforcing engines of growth. For media companies, the opportunity lies in making these two forces work together, because that is increasingly where more resilient and predictable businesses are being shaped.
Note: The views expressed in this article are solely the author’s and do not necessarily reflect our own.
